Essay sample - Construction Marketing

Pages 18 (4518 words)
Download 0
1. Identify the main ways in which the marketing activities of construction companies and consumer goods companies are similar, and the ways in which they differ. What do each have to learn from the other, and why
Some of the similarities between the marketing processes used by construction companies and companies selling consumer goods would be the structured process of strategic marketing followed, the approach to branding, profits and pricing strategies used, segmentation and differentiation of customers and understanding customer needs…


The construction and consumer goods companies also go through the process of external audit or market research and market analysis along with competitor analysis as well to understand the marketing processes and dynamics of business. Construction and consumer goods are marketed in accordance with analysis of processes, profit margins, organizations, product life cycles, as well as strategic plans such as branding and market reengineering. All these processes of strategic marketing, market orientation, customer focus, benchmarking, distribution and following company vision seem to be the similarities identified between construction marketing and consumer goods marketing. Strict monitoring and control, quality and customer services improvement are also some of the similar marketing objectives. This would bring us to the differences in marketing between the two types of products and the related companies. ...
Download paper
Not exactly what you need?

Related papers

Internal assessment: Strabag Construction Company
Here the company though faced with initial setbacks owing to economic and infrastructural constraints is endeavoring to develop its hold through separate strategies. The paper in this connection focuses to evaluate the position of the Russian construction industry and thereby justify Strabag’s reason for choosing such for future growth. Introduction Strabag Construction Company is a…
10 pages (2510 words)
Construction Proposal
It is a formal, written document that describes the context and scope of an organization's marketing effort to achieve defined goals or objectives within a specific future time period. Before making a marketing plan, Parish Council will have to make a market plan questionnaire by which they will be able to know about their own position or capability to do the project. While Parish Council…
40 pages (10040 words)
Construction Management Portfolio
The report present here consists of detailed explanation on key management portfolios that are necessary in a large sized construction management operations. The key domains covered in the report are Health, safety and environment management, Quality management system, financial and commercial management, human resource management and document control process. Each of the portfolios is explained…
25 pages (6275 words)
British Construction and Property Industries
The property industry is a vital component of a successful economy, and an important route by which a Government can achieve the delivery of many of its cherished policies such as: entrepreneurial success, urban regeneration, social inclusion, environmental improvement and savings and pensions reform. This paper discusses the economic organisation of the British construction and property…
8 pages (2008 words)
Construction Industry
The second part focuses on the construction industry in Britain and its problem of skill shortage. The last section, using a report by international project and cost managers, Gardiner and Theobald titled, 'London Wins 2012 Olympic Gamesbut Don't Panic.' illustrates why the British construction industry can meet the Olympics challenge (The report can be viewed at the Gardiner and Theobald Website…
5 pages (1255 words)
Haksever, A.M., Kim, H.S. and Pickering, G. (1995) Collaborative long-term relationships in UK construction industry: A lost opportunity' Proceedings of the11th ARCOM Conference, University of York, York, UK.…
4 pages (1004 words)