In order to ensure that we have best customers, we would use internet as our marketing tool alongside estate agents and sales force, the benefits of registering and payment through internet website would be provided to the people only living in Europe. The houses would be sold on first come first serve basis, however if received so many applications then we can sell them on random basis to top class people. The team would be comprised of development department, which is of course the most important one, customer relationship department, marketing department, and finance department.
If the houses would not be sold to any one and we would be failed to communicate and attract audience then there is a contingency plan that is to sell the houses on no profit no loss situation and then we would come up with some new idea, however we would reapply the construction procedure if the scheme would be successful. Also we would have all the houses insured, so that if any natural calamity destroys them, we do not face any loss.
"We are making the future peaceful for you, simply not just by providing you a shelter in your dreams but also by providing you a big part of your dreams where you can go whenever you want and get whatever you want."
The prevailing problem in the Europe is that people are living extremely busy and fussy life in Europe, the weather is most of the times very rainy and no body gets the chance to spend vacations and life outside the fewer European countries such as Greece and Italy. It has been identified on exploring Europe that in Italy there is a place which can become a heaven for the people of Europe facing various difficulties in life, these people are of course having a desire to visit places that are new, green and fresh forever. So there is an opportunity that we finally identified and now there would be some work to do on that idea, the idea that is simply related to providing a lifetime opportunity to people of Europe by providing them a home in a heaven in Apulia, Italy.
The basic idea behind starting a housing scheme named "EuroFlorida" in Apulia, Italy is to target the people from the northern side of Europe who do not have any chance to visit somewhere within the Europe, as you can see that those people are catered as the target audience who have the buying power, who want to pass either their vacations or their life in a peaceful lush green environment which is absolutely free of pollution, also the people who are catered as target audience are not just limited to the northern Europe but any one who is having a desire to visit the most beautiful place in Italy and also who is having some buying power is recognized as the target audience. The retired people who want to spend their life in a peaceful environment are also our target audience. The competition is some how not just present in Italy but it is present in the entire Europe but the difference appears in the price and the size of the living places where EuroFlorida is having an edge on the other competitors.
Porter's Five Forces
-Rivalry: The rivalry is automatically