The paper tells that Nike is dominating the sports material industry for the past 33 years. Nike emerged as the number one athletic footwear company in the US and secured the position of number two American brands in terms of name recognition among overseas consumers, the status of the company matched with that of renowned organizations such as IBM and Coca-Cola. This high degree of recognition is one of the main reasons how Nike has been so vastly successful. "Values and mission is the vision of Nike". Values and Mission both are hand glove, which makes the vision a meaningful. Nike's core values center on the spirit of competition and the thrill of winning, its mission is a big hairy, audacious goal that has led it to annihilate its competitors, Adidas and Reebok. The company's goals include delivery of value to the shareholders by building a profitable portfolio of global footwear, apparel, equipment, and accessories brands. And High single-digit revenue growth; Mid-teens earnings per share growth; Increased return on invested capital and accelerated cash flows; and Consistent results through effective management of its diversified portfolio of businesses. Nike is continuously engaged in the construction of its effective and impressive strategies and to achieve the goals with its profoundly qualified and experienced team of directors and presidents and its CEO. The strategies are focused in four key areas such as 1.Deepening the company relationship with consumers, developing, improving and maintaining the relationship with the consumers is vital for any organization especially the company engaged in the business of consumer goods; 2.Delivering superior, innovative products to the marketplace, it is very important to keep a keen watch on the improving trends in technology and fashion to and adjust the quality of the products to suit accordingly to the changed conditions there fore this good strategy which can keep the customers behavior intact with the company product; 3.Making the company's supply chain a competitive advantage, through operational discipline and excellence, the company supply chain also plays important role in the business sine it is ultimate wing which enables to reach the company product to the intended audience if this supply chain is not monitored, managed and not made at competitive and advantageous to the end audience the market for the product will immensely effect; and 4.Accelerating growth through focused execution, construction and planning of the strategies only the first step towards achieving the aimed growth of the industry the aims and objective can be achieved only when they are implemented and put into execution. The communication strategies of the company with its audience includes the marketing communication teams these teams which include the supplier chain, distribution chain and the sales divisions; Posters this mode of communication leaves impressions on the consumers about the company products, the posters depicting quality and its feature of the product the company wants to communicate to the intended audience; Trade shows and Displays, trade shows and displays are also effective means of communication.
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The report consists of prime wallops of the Nike brand business activities and the social and labor impact on the workforce in its supply chain. It also incorporates the focus on substantial and innovative manufacturing impacts, product design, and climate change and toxins elimination…
Along with its subsidiaries, Nike Inc. is engaged in the business of textiles, apparels, footwear and other accessories. It is recognized as a global leader in designing, developing, sales and marketing of athletic footwear and other accessories. It sponsors many well known sports person engaged in different sports all over the world which is a marketing strategy adopted to promote their brand (Nike, Inc., “About Nike, Inc.”).
Nike is a unique brand that manufactures and sells various sportswear items and uniforms for many forms of sports ranging from tennis, soccer, badminton, rugby to track events. Nike operates many outlets in the world, for example, NIKETOWN sportswear and shoe stores; NIKE factory outlets; NIKE Women stores, and it also sells its products online.
It further looks at the benefits of issuing bonds and financial leverage over other sources of finance. The financial statements of the company are also examined and thereafter conclusions and recommendations arrived at.
It is important to highlight that the fast change of the current century is being powered on the lines of highly connected telecommunications technology that has advanced in a tremendous way in the recent past. It needs to be mentioned that throughout the previous decade there was a tremendous surge in penetration of internet based connectivity in various parts of the world.
As the report discusses the company is positioned as a luxury product that promises quality and experience to the consumers. In 2012, Nike released another innovative product, the Nike Fuel Band. At the end of the year, it came up with a second generation of the Fuel Band. The product was an instant success owing largely to the brand image of Nike.
Concerning the revenues for Nike Inc. in the previous twenty years, the total revenue has had some fluctuation. Beginning in 1978, the total revenue rose gradually from 1978 to 1986, especially driven by increased sales of other footwear.
The weights of the instruments of financing are the percentage each source of finance contributes to the total amount. Using percentages is appropriate as it gives a clear picture of the proportion of each source of financing. In using this method, the different sources of financing are summed up together in their various amounts.
The uses of communication and information strategies are also identified in the respect of tackling organizational performance, human resource goals and field implementation. The paper further analyzes the stakeholders’ knowledge of communication strategies, and the available channels that they can access.
The use of the accelerometer enables the recording of the various activities, which are then converted to NikeFuel points. The NikeFuel point is a measurement unit that is utilized by Nike Inc. Several of Nike’s sporting goods
7 pages (1750 words)Essay
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