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Case Study example - Developing Hospitality Tourism
Pages 12 (3012 words)
Cruising is tourism which is travelling for predominantly recreational or leisure purposes on board a vessel or the provision of services to support this leisure travel. The World Tourism Organization defines cruising tourists as people who "travel to and stay in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited"…
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And while the competitors made fun of Arison by offering "Mardi Gras on the Rock" drinks aboard their ships, Carnival added two more former liners to its fleet. In 1981 the company's first newbuild, Tropicale, entered service, which was the beginning of a story of a tremendous and unparalleled success: from 1981 to late 2001, Carnival put into service 18 new ships, with five more on order until 2004. Today the world's largest cruise line, Carnival offers the well-known and extremely popular "Fun Ship" concept with colourful interiors and non-stop action around the clock.
Once considered to be the "party boat" cruise line for the 20-something crowd, Carnival has been undergoing an image overhaul in recent years. Carnival's newer ships reflect a main-stream dcor that is less glitzy than the older ships. However, Carnival's "Fun Ship" moniker lives on and there is plenty of fun to be had. On this cruise line, one will find something for every one of all ages. There is a great kids program "Camp Carnival" makes Carnival Cruisesa favourite for families on travel. Carnival also puts a lot of work into their entertainment style on board.
The Las Vegas-style shows produced by Carnival's ...
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