Fashion Retailer Assignment

Masters
Assignment
Business
Pages 12 (3012 words)
Download 0
Global fashion retailers are currently operating in a very competitive environment that is highly characterised by constant changes in customer preferences; however Zara is one retailer that has buckled this trend. This success is reflected in Zara's financial position, which has seen an oversubscription in the price of its shares, and a sustained sales growth of more than 10% per annum for the past ten years…

Introduction


This supply chain innovation was essential as the industry was prone to risks in mismatches of supply and demand, and this would result in disruption, longer waiting times and smaller margins of error (Kleindorfer 2004). To negate these effects Zara produces 50% of its products in-house, instead of outsourcing all manufacturing and production related processes. This has largely been made possible by Zara's background, as Zara started life as a manufacturer. When Zara, as a manufacturer decided to compete in the retail sector, they became a retailer with manufacturing capacity (AI 2004). Instead of getting rid of this capacity, Zara identified this as an opportunity. This capacity also means that Zara is in possession of 18 manufacturing plants that are responsible for producing their fashion garments (AI 2004). Whilst other retailers are outsourcing to Asia and the Far East, Zara has integrated their manufacturing and retail aspects to minimise the uncertainties associated with long lead times, and predicting fashion trends months in advance. ...
Download paper
Not exactly what you need?

Related papers

Major Retailer
However, it was not all success in the initial period and after some failed retail ventures; R H Macy’s continued hard work and grit paid off with the launch of R.H. Macy & Co. as per Fuhrmann (2011), sales at the end of first year were almost $ 90,000. Over the years, Macy’s continued success saw the company open regional stores and take over other retailers to increase its presence in the…
Zara as a fashion retailer
Marketing of products and hence the proper management of marketing is an essential factor for every organization and requires extensive measures to be successful and satisfy its customers by fulfilling their demands. Thus the understanding of the marketing management of a company and its strategic options available are essential for the company’s success. The current study focuses on the…
Export Final Project - Malaysian fashion retailer wishing to expand its business into the African Market
2). This being the case, it is important to take note of the fact that the main clothing brans in the market include Adidas, Gucci, Calvin Klein, and Nike, which have swept the fashion industry in the East Asian region, particularly in Malaysia (Appelbaum 69). Due to the growing competition for the clothing brands and the emergence of new global business opportunities, the Malaysian apparel…
Export Final Project - Malaysian fashion retailer wishing to expand its business into the African Market
In this presentation, international, export fashion competitors to Africa have been analyzed. The top twenty economies in Africa, representing the African market, have been analyzed. The presentation also provides ways in which international, financial and business risks can be managed, and defines the relevant criteria for exporting fashion products to the African market, where the market…
Fashion Retailer Assignment
This supply chain innovation was essential as the industry was prone to risks in mismatches of supply and demand, and this would result in disruption, longer waiting times and smaller margins of error (Kleindorfer 2004). To negate these effects Zara produces 50% of its products in-house, instead of outsourcing all manufacturing and production related processes. This has largely been made possible…
Fashion Retailer
Looking at the data, it is clear that Zara is on the path of success for many reasons as described below.…
Fashion Industry Assignment
Its retail and wholesale business operates mainly in the UK, in other parts of Europe, in the U.S., and other licensed stores around the world carrying several products such as its own French Connection/FCUK brand, a designer label called Nicole Farhi, a popular UK whole sale brand called Great Plains, and the mail-order business known as Toast. Aside from their clothing lines, French Connection…