Nostalgia in Product Design

College
Essay
Business
Pages 1 (251 words)
Download 0
Nostalgia is the feeling of longing for an idealized past. This emotion is often elicited as a method of motivating people to buy products. As a marketing technique, the use of nostalgic iconography is often implemented in product design. Some of the more striking examples are the new Dodge Challenger, retro clothing trends, and even revived food items…

Introduction

This was particularly evident in the mid-1990s with the reintroduction of nostalgic gum. Sometimes, companies reinvent products as a method of keeping the product line alive. In the event a new product formulation does not do well in the marketplace, companies sometimes reissue the previous iteration in a classic form. Perhaps the most memorable example of such practice is that of New Coke and Coke Classic. New Coke was not received well by the marketplace, and Coke-a-Cola enthusiasts worldwide clamored for the original Coke formula. As a result, Coke-a-Cola reissued the original Coke-a-Cola formula under the Coke Classic package. It is helpful for delineate the methods of reimplementation of previous product design to apply in product development. Here, we present examples of nostalgic influence on product design.
...
Download paper
Not exactly what you need?

Related papers

Product Design
Although the basic design concept of producing a product in answer to a consumer need has remained relevant and valid, so much has changed in the objectives, processes, methodologies and techniques to arrive at the end product. …
Product Design Project
Being a client representative, the project manager provides the consumer with online access to various reports on the project progress, and other documentations so they can follow the progress of a project (Lock, 2007). Introduction Nokia is a global provider of mobile phones whose headquarters are based in Finland which started out as a wood pulp mill in 1856 in Finland (Monaghan, 2013). The…
Product and Service Design
Limitations of the review can be summarized in the following manner; The researcher is reviewing only chapter 4 but through reading of all the chapters is needed in order to provide comprehensive review of the book. Lack of knowledge about all the aspects covered by William J Stevenson might encourage the researcher to take subjective view while reviewing the book. The researcher is reviewing the…
Product and Service Design
Firms are acknowledging the model behind manufacturing can be translated beyond cost control to design products and services that are easily maintained and serviced. Improving the manufacturing process is an important goal in product and service design (WSP, 2013). A powerful tool can be used to lower manufacturing costs as well as improve the quality of the product or service. …
Project: How organisations use nostalgia and emotions in advertisements and campaigns to communicate/deliver messages to consume
It should be noted that nostalgic adverts usually aim at arousing feelings of the customer; thus, affecting their emotions. This combination of nostalgia and emotions if attained will have a great impact on the customers-product relationship. According to Van Djik (1988), the move from providing family life records to becoming communication devices and from sharing photographs as memories to…
Nostalgia in Product Design
This was particularly evident in the mid-1990s with the reintroduction of nostalgic gum. Sometimes, companies reinvent products as a method of keeping the product line alive. In the event a new product formulation does not do well in the marketplace, companies sometimes reissue the previous iteration in a classic form. Perhaps the most memorable example of such practice is that of New Coke and…
Product Design
Designers are the translators of technological concepts and prototypes into marketable products. All types of products from foodstuffs to houses and landscapes; have undergone some kind of design. In fact design is the new engine of modern consumerism. First developed by Raymond Lowley, and later developed by US Government psychology "think tanks" such as Edward Berneys, in the 1930s to enable USA…