Nostalgia in Product Design - Essay Example

Only on StudentShare

Extract of sample
Nostalgia in Product Design

This was particularly evident in the mid-1990s with the reintroduction of nostalgic gum. Sometimes, companies reinvent products as a method of keeping the product line alive. In the event a new product formulation does not do well in the marketplace, companies sometimes reissue the previous iteration in a classic form. Perhaps the most memorable example of such practice is that of New Coke and Coke Classic. New Coke was not received well by the marketplace, and Coke-a-Cola enthusiasts worldwide clamored for the original Coke formula. As a result, Coke-a-Cola reissued the original Coke-a-Cola formula under the Coke Classic package. It is helpful for delineate the methods of reimplementation of previous product design to apply in product development. Here, we present examples of nostalgic influence on product design. ...
Download paper


Nostalgia is the feeling of longing for an idealized past. This emotion is often elicited as a method of motivating people to buy products. As a marketing technique, the use of nostalgic iconography is often implemented in product design. Some of the more striking examples are the new Dodge Challenger, retro clothing trends, and even revived food items…
Author : hettingersaige

Related Essays

Product Design
Although the basic design concept of producing a product in answer to a consumer need has remained relevant and valid, so much has changed in the objectives, processes, methodologies and techniques to arrive at the end product.
8 pages (2008 words) Assignment
Product Design Project
Being a client representative, the project manager provides the consumer with online access to various reports on the project progress, and other documentations so they can follow the progress of a project (Lock, 2007). Introduction Nokia is a global provider of mobile phones whose headquarters are based in Finland which started out as a wood pulp mill in 1856 in Finland (Monaghan, 2013). The company majors in producing mobile cell phones and portable technological devices as well as internet services like games, applications, media, music, messaging and navigation services. Before 2012, Nokia...
9 pages (2259 words) Term Paper
Product and Service Design
Limitations of the review can be summarized in the following manner; The researcher is reviewing only chapter 4 but through reading of all the chapters is needed in order to provide comprehensive review of the book. Lack of knowledge about all the aspects covered by William J Stevenson might encourage the researcher to take subjective view while reviewing the book. The researcher is reviewing the 11 Edition (Global Edition) of “Operations Management” written by William J Stevenson while Chapter number 4 named as “Product and Service Design” is the topic of discussion in the review. In...
15 pages (3765 words) Research Paper
Product and Service Design
Firms are acknowledging the model behind manufacturing can be translated beyond cost control to design products and services that are easily maintained and serviced. Improving the manufacturing process is an important goal in product and service design (WSP, 2013). A powerful tool can be used to lower manufacturing costs as well as improve the quality of the product or service.
12 pages (3012 words) Research Paper
Nostalgia and Emotions in Advertisements
This "Nostalgia and Emotions in Advertisements" essay outlines the impact of nostalgic emotions' usage in advertising campaigns. In the recent days, Customers have been bombarded with different messages all day from radios, TV stations, and the internet. At the same time, Consumers also learn from friends through different social settings. For instance, interactions between consumers and their friends in different social Medias like twitter or facebook. Consumers may ‘retweet’ or ‘like’ something on these social networks and may even comment. The customers’ intention get scattered...
8 pages (2008 words) Essay
Product Design
Designers are the translators of technological concepts and prototypes into marketable products. All types of products from foodstuffs to houses and landscapes; have undergone some kind of design. In fact design is the new engine of modern consumerism. First developed by Raymond Lowley, and later developed by US Government psychology "think tanks" such as Edward Berneys, in the 1930s to enable USA to experience economic growth; consumerism was a fundamental paradigm shift from product durability to product ephemerality. Ephemeral products are short lived thus encouraging people to go out and...
6 pages (1506 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!