Corporate Performace of McDonalds Corporation - Coursework Example

The report also contains some of the new marketing techniques that McDonald’s Corporation has started using in order to further strengthen their position in the market. McDonald’s Corporation was also analyzed under the lens of SWOT Analysis, BCG Matrix, and Porter’s Competitive Forces. These techniques help us assess the various policies and strategies that the business is following. Furthermore, they are also a snapshot of business as a whole and tell us at a glance, whether the business is doing well or not? In the end, the current performance of McDonald’s Corporation is compared with its past performance and its future prospects are discussed in great detail. The future prospects are based on the strategies that McDonald’s Corporation is planning to implement. The report ends with some suggestions that McDonald’s Corporation could adopt to help them further improve their condition and could help them reach new heights.
Note: Appendix is given at the end of this report which was used to calculate ratios for financial analysis of the company.
However, it must be noted that the purpose of this report was only academic and this report is not intended to be used for investment decisions.
McDonald's is perhaps the most successful corporation in the world. There’s no magic formula to it, but the company believes that its success has come due to its insistence on its values and because of its belief in truthfulness and honesty.
“At McDonald’s, success has always involved a not-so-profound formula involving one-part inspiration and four-part perspiration. Our founder, Ray Kroc, coined the phrase “grinding it out” to characterize the determination and attention to detail that is required to be successful in our industry. “Grinding it out” was his way of saying the restaurant business is, and always will be, a labor-intensive operation. It was hard work and determination that built McDonald’s — and today, those same qualities drive our success.” (McDonald’s Corporation Annual Report, 2008).

The above statement clearly indicates that hard work and determination is the most followed principle in this corporation. They also believe in their past values and think their success has come about due to the value given to the organization by their founding father Ray Kroc.

McDonald’s Corporation gives a lot of importance to their customer choice. It has recently added a new product in line with what customers want. These additions have become an instant hit, which is not only good for the business but has also given increased weight to the McDonald’s menu and increased the choice as they now offer a variety of products.