Internet Marketing - Case Study Example

Only on StudentShare

Extract of sample
Internet Marketing

With the series of eCommerce, which is the buying and selling of products and services via the internet, e-business has broken off into quite a few components, two of which are Business-to-Consumer (B2C) in addition to Business-to-Business (B2B).
Furthermore, Business-to-Consumer or B2C commerce refers to the buying and selling of products and services online from the seller to the purchaser. It engages the "consumers shopping for and buying individual and household products. It also needs businesses to use online marketing and products techniques to draw and retain customers as well as to endorse products and services to them (eCommerce Program, 2005)." An instance of a victorious Business-to-Consumer website would be Just like the usual brick and mortar store, customers can log onto the site and shop for personal and family items. There are no mediators to go during, the shopper just adds items to his or her shopping cart and when ended, checks out with a credit card or online check. In a Business-to-Consumer environment, mainly functions of the company are handling or are obtainable to the consumer via the internet from sales to purchaser support. ...
Download paper


If we analyzed then we come to know that E-Business, as distinct by Wikipedia, an Internet encyclopedia, "is any information system or request that authorize business procedure (, 2005)." By means of e-businesses, the internet turns into the hub for all business activities…
Author : reyna34

Related Essays

Internet Technology, Marketing, and Security
1). The reasons that have been identified for the overwhelming popularity of SMM among business are as follows: (1) Customer Interaction and Feedback. SMM offers opportunities for business organizations to directly encourage feedback from customers and therefore enable them to address any weaknesses noted or areas for improvement. As emphasized by Hastings and Saperstein (2010), “today, more than ever before, businesses can not only listen to customers, they can invite customers to help shape the company activities. Customers have input on which products to develop with which features, how...
9 pages (2259 words) Assignment
Internet Technology, Marketing, and Security
Basically, social media marketing involves the use of social media such as Facebook, YouTube and Twitter to market products and services. Given the personalized nature of the social networks, social media marketing provides marketers with the ability to personalize their advertising in a way that meets the needs of the targeted audience and hence is a bet means of advertising (Smith, 2010). The use of social media marketing has gained a lot of recognition in the recent past due to the various flexibilities and the increased number of audience that comes with it. Social media marketing is...
6 pages (1506 words) Research Paper
Internet Technology, Marketing, and Security
Social Media includes internet sites which facilitate the communication between individuals with the help of pictures, videos and writings. This essay will focus on the role of Social Media Marketing in the business profit generation. The researcher would consider the contribution of Social Media in marketing activities of Pepsi. In the later stage, the paper would consider several other empirical case studies and enumerate the importance of Social Media Marketing in future. The learnt from the essay would help to understand the importance of internet commercial segments (Bosari, 2012)....
8 pages (2008 words) Essay
Marketing Report Case Study
The current revolution of information and communication technologies is changing our business environment drastically: new technologies influence the way we organize our work and the environment in which we compete, introducing new rules and new relative powers among incumbents, newcomers and even entire markets. This complex, evolving environments are referred to as new technology playgrounds
12 pages (3012 words) Case Study
Internet Banking Case Study
The report also has certain recommendations before the concluding words.
17 pages (4267 words) Case Study
internet marketing
The buy-side and sell-side of e-commerce is very important in organizational marketing. Internet marketing directly deals with the sell-side of the whole transaction (Chaffey, 2004). There are multiple drivers to the concept of internet marketing. In the course of following discussion, the tutor will be analyzing the key aspects of internet marketing, using the case of e-bay company as an example. Highlighting on the identified factors, the concept of internet marketing mix will be explained. Further, an attempt to draw comparisons on the e-marketing tools or e-tool practices and examine the...
8 pages (2008 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!