With the series of eCommerce, which is the buying and selling of products and services via the internet, e-business has broken off into quite a few components, two of which are Business-to-Consumer (B2C) in addition to Business-to-Business (B2B).
Furthermore, Business-to-Consumer or B2C commerce refers to the buying and selling of products and services online from the seller to the purchaser. It engages the "consumers shopping for and buying individual and household products. It also needs businesses to use online marketing and products techniques to draw and retain customers as well as to endorse products and services to them (eCommerce Program, 2005)." An instance of a victorious Business-to-Consumer website would be Target.com. Just like the usual brick and mortar store, customers can log onto the site and shop for personal and family items. There are no mediators to go during, the shopper just adds items to his or her shopping cart and when ended, checks out with a credit card or online check. In a Business-to-Consumer environment, mainly functions of the company are handling or are obtainable to the consumer via the internet from sales to purchaser support. One of the advantages to online B2C method is the unlimited availability of the site; as long as you can log in, you are free to browse and purchase.
Background of Organization
Established in 1982, Futureshop had turn into today Canada's main electronics retailer. Throughout these 20 years, Future Shop has full-grown from a "one store operation" situated in Burnaby, British Columbia, to Canada's main, fastest-growing nationwide retailer of customer electronic products for the digital age with more than 100 stores from coast to shore and still rising. (Their annual sales in year 2001 had surpassed 2 $ billion) Future Shop stores are now a separation of Burnaby-based Best Buy Canada Ltd., which is a wholly-owned supplementary of Best Buy Co.
In order to achieve our objective the consulting team first looked at the company background and analyzed Futureshop's current value chain activities and the revenue model being used. An examination of the various methods they use in order to market and promote their website was conducted. This was achieved by looking into aspects of market segmentation, web presence, and specific advertising used at Futureshop's webpage. Our team also studied the legal, ethical and cultural issues pertaining to Futureshop. Now for each of these sections of analysis we performed a SWOT analysis in order to characterize our most important findings. By using our SWOT analysis we were able to propose recommendations which are suggested to improve the business.
This project investigates the web based business of a well known Canadian based retailer, Futureshop.com. The main objective of the Futureshop e-commerce website is to be at an international level of business and to enhance its marketing capabilities. Our team analyzed the website of Futureshop. This company's presence on the web was established in 1995 and represents a reflection of all goods and services delivered by Futureshop to its customers. Futureshop. By the end of the project we have given our conclusions
If we analyzed then we come to know that E-Business, as distinct by Wikipedia, an Internet encyclopedia, "is any information system or request that authorize business procedure (Wikipedia.org, 2005)." By means of e-businesses, the internet turns into the hub for all business activities…
The company tremendously grew after modifying the original recipe of Nutella and introducing it in the Italian market and it has expanded into most parts of the world successfully (Kotler & Keller, 2012). Nowadays the company sells a significant proportion of the world’s consumed chocolate and continues to expand rapidly through in-depth understanding of global chocolate consumption trends offering high quality products.
Their business concept involved the development of desktop interface preferably for people between the ages of 12 and 24. It incorporated a 3D “brandable” browser for gaming (Crane, 2009). When it was due time for Vickers-Willis to make a decision, she suddenly found herself in the midst of her three likely options.
The marketing of a service such a fine-dining is acknowledged by marketing experts to be infinitely more difficult than marketing a tangible product, identifying the following characteristics of services:
In order to overcome some of these difficulties, manager's resort to designing the physical manifestations of the service evoking the quality of the service.
However, Varey (2001) postulates that integrated marketing is a paradigm shift towards more personalised, customer-oriented, technology-supported marketing systems.
Global marketing is marketing on a world wide scale reconciling or taking commercial advantage of global operational differences and opportunities in order to arrive at predefined organizational objectives while creating uniqueness.
At the outset, the report provides light on the four banks and their brief history and present status. At the next level, the various features of the online banking provided by the financial companies are analysed. The report subsequently deals with the industry analysis and the future trends with respect to online banking.
inct in its need for analyzing data for more effective decision making by the consumers, especially in healthcare industry, the second article emphasizes development of new techniques of evaluating the fast changing requirements of the customers for maintaining competitive
This is a clear indication that the company has outstanding marketing strategies, keeping in mind that it has a variety of writers who in turn provides quality writings. In addition, the company has its
This will enable the company to outcompete in the growing market, attracting more customers and meeting the customer needs effectively and efficiently. The modern computers that they have purchased will also improve the quality of the services, enhancing communication and internet connection to their customers among other services.
Majority of UK population have monthly income within range of £200 to £300. This has been elaborated in figure 1.
Income distribution in recent years clearly portrays lifestyle changes of consumer market segment. They are inclined towards
5 pages (1250 words)Case Study
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