The globalisation concept does not reveal the challenges leaving the companies to look at the positive side of the concept. There are very many management challenges due to different cultural issues and government intervention in different nations. As it will be discussed in the paper, countries differ in their levels of technology, development, availability of labour and resources and policies targeting trade and taxation. Both local and global companies normally do not have the right information concerning such issues thus end up making the wrong decisions in location and strategies (Karsten, 2000, pp.120-134). The best example of a multinational company to use is the Coca Cola Company as it has gone through very many challenges as it was in its race to meeting the global concept.
Global strategy is defined in business as guidelines of an organisation to globalisation. For a firm to succeed in expanding globally it requires to define the extent to which it can expand its service and products provision. Local and global enterprises are facing a lot of challenges in expanding globally and this does not leave out the Coca Cola Company. The decisions Coca Cola makes on where it needs to locate its business are highly affected by the fact it usually defines how far it needs to allocate. Many multinational organisations that are failing expand unnecessarily. ...Show more