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Disneyland - Assignment Example

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Disneyland

It is located conveniently and easily approachable. Spread over an area of 310 acres, it includes a number of theme parks and also two theme hotels. (http://park.hongkongdisneyland.com). The eight success factors which have been identified for Disneyland will be observed with reference to Disneyland, Hong Kong as follows:-
(a) Originality of Concept. Originality of concept implies providing novelty to the visitors at all times. Disney has continuously strived to provide original concepts and ideas. To boost up its summer visitors, the summer pass concept has been introduced by Disney Land Hong Kong; in addition it has continuously innovated to provide new rides, new plans for passes and also added environmental friendly attractions such as the Autopia electric car in collaboration with Honda the Japanese car manufacturer.
(b) Geographic Location. Geographic location would imply locating the park near a city with well off people which is also a major tourist destination. Disney Land Hong Kong is ideally achieving this as it is an affluent location with a large number of tourists including those going to and coming from Main land China. Hong Kong is one of the most prosperous cities in the area. Over the years it has become the hub of business as well as tourism. The opening of main land China has implied that it is the gateway as well as outlet to it. Thus there are a large number of visitors to Hong Kong due to its geographic location which in turn benefits, Disney Land Hong Kong. Similarly Disneyland is located in the most affluent locations in the World, California, Paris, Tokyo and others.
(c) Integrated Services. This implies a multiplicity of services as food, boutiques, parades, rides and so on are combined so that the customer gets the benefit of all these at one location. Disney's integrated services are its key asset. It integrated services in Hong Kong include, hotels, weddings, meetings and other events. (http://park.hongkongdisneyland.com). The hotels provide dining, guest rooms and other facilities.
(d) International Expansion. International expansion entails gradual growth of the company to increase the number of destinations, a strategy which has been successfully followed by Disney land. Thus its destinations are spread across all continents. (destinations.disney.go.com). Disney Land Hong Kong is a part of this overall international expansion plan of Disney company and has well fitted in its globalisation scheme.
(e) Innovation. Innovation implies constantly creating new ideas and exploiting new concepts to develop new theme parks adapting to the requirements of time and situation to attract more number of people. Disney is the epitome of innovation. Disney Hong Kong has introduced Autopia, a car ride attraction which is powered by electricity the first of its kind in all the Disney Lands, as other parks have been using gas powered cars. It has also introduced Stitch Encounter based on 2002 Walt Disney animated Lilo and Stitch show. This is an interactive show offered in multiple languages, English, Cantonese and Putonghua and the film characters are said to talk back to the audience members immediately on response. It has also introduced the UFO Zone which uses water jets, mist machines to create a overall water theme.
(f) Partnerships. Partnerships, implies ...Show more

Summary

The success factors adopted by Walt Disney have been unique in that when the company built its first theme park in Florida it was a totally new idea which entailed creating entertainment complexes based on themes which were initially derived from characters in comic books…
Author : addiehegmann
Disneyland essay example
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