Task 1a Taking either your organization, or one of your choice, create an effective marketing research brief to examine customer awareness, usage and attitudes towards the organization's website. The brief should include all of the standard sections and should have a minimum of FOUR objectives.
It has not only reconfigured the way different firms do business and the way the consumers buy goods and services, but it has also become an effective instrument in transforming the value chain from manufacturers to retailers to consumers, creating a new retail distribution channel (Donthu and Garcia, 1999). E-marketing is a powerful tool used by different business organizations around the world. It is defined as the process of achieving marketing objectives through the use of electronic communications technology. Smith and Chaffey (2001) have provided a 5Ss' mnemonic for how the internet can be applied by all business firms for different e-marketing tactics. These 5S's are selling, serve, speak, save and sizzle.
E-marketing is also known to be the online marketing strategy utilized by different company whose objective is to be the best company in their field. In various countries worldwide, more and more business firms have been using e-marketing strategy in order to be competitive. From books, foods and beverages, automobiles and other products and services, various firms, irregardless of their company sizes, are trying to survive by means of e-marketing strategy. Aside from being a promotional medium, the internet is a tool for marketing communications as well. Due to its interactive nature, the internet is an efficient method used in communicating with the consumers. Hence, several companies are beginning to realize the advantages of using the internet as a tool for communication. Companies then started to concentrate on designing web-related strategies and employing interactive agencies that will facilitate their development of specific company web sites as part of their integrated marketing communication strategy. There are companies however, that are effectively using the internet by incorporating their web-related strategies with the other areas of their IMC strategies. The approach now becomes integrated and more strategic.
On-line marketing is considered to be the most expensive yet seems to be the most comprehensive marketing strategy that every company wants to implement and apply. At present, people, particularly those in the business arena, tend to engage themselves within the trend of rapidly growing technology so as to stay competitive. Upon surfing the internet, various companies have put up their official sites online for customers and potential consumers to view. Online or e-marketing is the latest marketing approach for any firm who wants to effectively market its products and services. In addition, e-marketing enables the company to be known worldwide since more and more people are able to access information derived from the internet. Within the business world, where competition is strict, internet marketing is one essential marketing strategy applied by most industries.
By taking Sainsbury and its online marketing as an example, the significance of budget in marketing communication can be understood further. Sainsbury has naturally allocated financial support in order to pursue its online services. Since this online access will allow the increased consumer access to Sainsbury, the budget allotted for marketing communication will eventually be recovered through online purchases. True enough, Sainsbury was able to recover great profits out of the marketing communi ...
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In the first part of the paper I will cover the lessons learned in the last three weeks including what happened during the simulation, the types of decisions that I was asked and discuss the results of those decisions. The first lesson that I learned pertained to a sampling universe and how it should be established.
Further, information can be used to assess marketing actions that can be beneficial to the organization and to monitor the marketing performance. In addition, information can be important in the decision making development to the company. Research in marketing concept involves the generation of information useful in the process of decision making (Wren, Stevens & Loudon, 2006).
A business organization’s financial accomplishment is dependent on discreet efforts of marketing in conjunction with accounting, operational, and other duties of the business. Marketing depends on bringing together four components: recognition, choice, and product development: price determination of the product: choosing a channel of distribution to reach the location of the client: and formation and realization of a strategy of promotion.
It is meant for savvy shoppers who search finest wine, and cheeses, No one else in that region can offer such diverse variety of products. Kathy herself directly interacts with the customer and knows very well what customer really needs and offers them promptly.
The company is based out of South California in the metropolitan area of San Diego. The initiative of starting the company was taken by its owner when she found during shopping there is a demand for fresh ingredients among the buyers in the market. Kudler Fine Foods keep ingredients afresh in their stores and provides the buyers with fresh ingredients to their satisfaction at competitive affordable prices.
The focus of the report is to show via any organization what marketing is, how this organization uses marketing strategies and techniques, why marketing is essential to Hennes & Mauritz AB and how its use of marketing has changed and will change in the future.
The reasons for choosing these sites is apparently due to the fact that both are dominant forces in the online auction market, but it remains to be seen who is better and who offers more quality in terms of service. In order to assess these companies (or web portals), a number of customers who happen to visit the sites of these companies regularly were questioned as part of a survey.
Personal selling initiates with building relationship and rapport with the customer but at the end of the day, the goal of personal selling is to “close the deal”. This component of promotional mix was neglected for quite some time
Data will also be collected from secondary sources such as the Nokia website, the university database, textbooks, and journal articles. It will be essential to ensure that the sources of this secondary data are