Recycling in the hospitality - Case Study Example

Only on StudentShare

Extract of sample
Recycling in the hospitality

This is done by a mutual exchange and fulfilment 'f promises." [1] There has been a very notable change in the concept 'f using traditional transactional marketing to building and maintaining relationships. This assignment talks about relationship and direct marketing and how it is used in today's world. To make things comprehensible, a company was chosen and the focus was made on this company and their dealings.
Jamsetji Nusserwanji Tata, the founder 'f the Tata Group, incorporated the Indian Hotels Company Limited (IHCL) on April 1, 1902, for the ownership and operation 'f the Taj Mahal Hotel, Mumbai. The Taj Group's first hotel, The Taj Mahal Palace & Tower, Mumbai was opened on December 16, 1903.
The Taj has had momentous innings spanning the last three decades both in India and overseas and has established itself as the premier hospitality body in this country. Indian Hotels' presence spans the entire gamut 'f the market, across different brands and price segments. It is renowned for providing world-class, personalized service to guests, even as it retains an old-world charm by upholding the traditions and heritage 'f India. Today the Taj brand is synonymous with luxury and service, in India and abroad.
The Taj brand is divided into 3 categories, namely business, leisure and luxury. This is done to make things easier and more approachable for a customer. ...Show more


We live in a developing world where our economies as growing at an increasingly fast pace. There is free movement and trade all over the world. Over the years, the world has become a global market place. This is the prime reason as to why the concept 'f 'relationship marketing' was brought about…
Author : zulaufsigmund
Save Your Time for More Important Things
Let us write a custom case study on your topic
"Recycling in the hospitality"
with a personal 20% discount.
Find out more

Related Essays

Recycling paper
The report therefore seeks to review key developments in paper recycling over the last few decades which saw initiatives aimed at bettering recycling processes, innovations and education play a vital role in increasing recycling rates, the efficacy of certain processes and a surge in more defined corporate social responsibility.
6 pages (1500 words) Lab Report
Hospitality industries
The company was founded in the year 1985. Currently the company has 456 hotels operating in the United Kingdom, 11 hotels in Ireland and 3 hotels in Spain. The company is the second largest hotel chain in the hospitality industry after Premier Inn. It was the first budget hotel launched in the United Kingdom which established its first hotel in Needle wood in Barton.
12 pages (3000 words) Essay
Hospitality Entrepreneurship
The company took the name Marriott Inc. in 1967, it was this time when he started getting at the peak of his career. Behind every Entrepreneur there is some need and motivation that drives him to excel in that particular field, same was the case with Marriott, it has also been noted that many of the entrepreneurs have very different backgrounds, Marriott was one of them as he got the responsibility of life at a very early age, this naturally developed a need of achievement in him which he fulfilled later on.
9 pages (2250 words) Assignment
The Recycling Industry
According to the report the U.S. recycling industry passed a landmark in October 1995, as the Chicago Board of Trade launched its Recyclables Exchange. PET and high density polyethylene (HDPE) plastics, and paper now have their own market on the CBOT. The new exchange confirms the newfound status of recycled materials.
10 pages (2500 words) Essay
strategy for growth for a students society
Apparently, student societies play a major role in the promotion of belief systems since they appear related among a number of students. In the same perspective, the
7 pages (1750 words) Coursework
recycling trash in azerbaijan.
town councils a cost effective and feasible alternative to disposing of the trash in landfills, as well as to aid in meeting an increasing organic soil fertilizer and enhancer demand (Stevens et al 16). In this case, the trash to be recycled is organic waste from household use.
7 pages (1750 words) Essay
Project Motorcycles
The management team is responsible for developing and supporting the governance structure before the project activities are initiated to ensure that all major decisions are taken at the right time. This paper is an attempt to design a working project management process
6 pages (1500 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email