Got a tricky question? Receive an answer from students like you! Try us!

Recycling in the hospitality - Case Study Example

Only on StudentShare
Author : zulaufsigmund

Summary

We live in a developing world where our economies as growing at an increasingly fast pace. There is free movement and trade all over the world. Over the years, the world has become a global market place. This is the prime reason as to why the concept 'f 'relationship marketing' was brought about…

Extract of sample
Recycling in the hospitality

This is done by a mutual exchange and fulfilment 'f promises." [1] There has been a very notable change in the concept 'f using traditional transactional marketing to building and maintaining relationships. This assignment talks about relationship and direct marketing and how it is used in today's world. To make things comprehensible, a company was chosen and the focus was made on this company and their dealings.
Jamsetji Nusserwanji Tata, the founder 'f the Tata Group, incorporated the Indian Hotels Company Limited (IHCL) on April 1, 1902, for the ownership and operation 'f the Taj Mahal Hotel, Mumbai. The Taj Group's first hotel, The Taj Mahal Palace & Tower, Mumbai was opened on December 16, 1903.
The Taj has had momentous innings spanning the last three decades both in India and overseas and has established itself as the premier hospitality body in this country. Indian Hotels' presence spans the entire gamut 'f the market, across different brands and price segments. It is renowned for providing world-class, personalized service to guests, even as it retains an old-world charm by upholding the traditions and heritage 'f India. Today the Taj brand is synonymous with luxury and service, in India and abroad.
The Taj brand is divided into 3 categories, namely business, leisure and luxury. This is done to make things easier and more approachable for a customer. ...
Download paper

Related Essays

Recycling paper
Recycling paper …
6 pages (1506 words)
Hospitality industries
Since the inception of the hotel, Travelodge had undergone a drastic expansion and growth. It has opened more than 500 hotels with over 37,000 rooms and thus had gradually moved from a roadside hotel chain to become one of the fastest, largest as well as the most famous brand of budget hotels in the United Kingdom. It has been ascertained that nearly 16.5 million people stayed in Travelodge in the previous year (2012). It is worth mentioning that about 90 per cent reservations are made through the website of Travelodge, thus attracting more than 1.1 million visitors per week (Travelodge,…
12 pages (3012 words)
Hospitality Entrepreneurship
The qualities and attributes are usually same in every entrepreneurial act as long as the focus is on the basics, however it differs when you proceed further into the operations, like the basics in every service based or small business entrepreneurship would be more or less same. The characteristics of Marriott were that he was having willingness to take risks and a desire to make his dreams come true, he possessed self-confidence and met the challenges that confront him, he believed a lot on his hard work and efforts rather than blaming his fate. Of course the rewards that he got for doing…
9 pages (2259 words)
The Recycling Industry
Thesis Statement: The purpose of this paper is to provide an economic profile of the recycling industry. The shifts and price elasticity of supply and demand will be identified; positive and negative externalities will be determined; wage inequality will be investigated; and monetary and fiscal policies will be discussed. How the economy affects the success of the recycling industry, and the economic influences that can affect the industry in a big way will be included in the conclusion.…
7 pages (1757 words)
recycling trash in azerbaijan.
Eurasian Recycling LLC will seek to resolve this issue by taking in waste from towns at nominal fees and making recycled products from it. If the company is able to address this problem, the independent waste collectors will pay the premium price, as they will have to negotiate with the company.…
7 pages (1757 words)