Got a tricky question? Receive an answer from students like you! Try us!

Marketing Communications Plan for TESCO - Essay Example

Only on StudentShare
High school
Pages 14 (3514 words)


Many retail shopping centers have tried and failed to perform excellently outside their home markets. Likewise, some retailers have led astray trying to develop Internet shopping. As a result, TESCO, the United Kingdom's biggest grocer, has drawn significiant attention because of its ambitious overseas strategy and its successful on-line home delivery service…

Extract of sample
Marketing Communications Plan for TESCO

TESCO understands that successful marketing strategy should be based on customers' need, that is why the Mission Statement declared for the Company sounds as it follows: "One of our values is to understand customers better than anyone. We go to great lengths to ask customers what they think, listen to their views, and then act on them. We look both at what customers say and what they do. This feedback guides the decisions we tale" (
In view of above, I would like to make a try to complete the marketing communication plan for TESCO within the frames of this paper. I will first give a short overview of the company, then provide financial information on TESCO current operations; afterwards I will give recommendations for putting integrated marketing communications (IMC) to TESCO work and shortly discuss television advertisement strategy for TESCO within the boarders of London. Ultimatly, I will come up with conlusion emphasis on main points in TESCO marketing strategy.
TESCO s proved to be a ledng grocery chn n the Unted Kngdom nd lso the bggest grocery of the world. There re bout 2290 stores wth more then 296000 people employed ll over the world nd t hs ttrcted consderble ttenton becuse of ts mbtous overses strtegy nd ts successful on-lne home delvery servce. ...
Download paper
Not exactly what you need?

Related Essays

Marketing Communications Plan
The work at hand considers this point, and in the later sections, the discussion of the importance of complete and detailed communication plan is included. Furthermore, the smart marketing and marketing communication objective has also been discussed. Next to this, the latest developments in marketing communications planning are discussed. In addition, the effective methods of measuring and controlling progress against the marketing communication plan are included. Background on customer’s preference for small cars It is important to consider the essential factors that are driving customers…
19 pages (4769 words)
Corporate Communications Case Study
In the first instance Tesco's internal communication strategy is based on a vertical manager-to-subordinate hierarchical flow and thus a series of constraints concerning effective communication flow can be noticed. Structural constraints are the most formidable of them all and therefore the company ought to put in place far reaching changes. These changes include a reorientation of the communication strategy to meet competition related strategic changes along with a policy shift that places emphasis on cost related re-design and re-planning. In fact the current operations at Tesco as a retail…
10 pages (2510 words)
Marketing Communications Plan Assignment
Therefore, they have made the brave decision to move away from the traditional products it has in its portfolio and are about to launch a range of healthy snacks. The brand name for this range is "Fit" to reflect the healthy nature of the products and the people consuming them. So far, four varieties will be available: Fit Fruit (Fruit and corn based snack) Fit Quiche, Fit Frosty (a savory ice cream) and Fit Crackle (a crisp like product).…
10 pages (2510 words)
Strategic Public Relations Plan for Tesco
An application of SOSTAC is applied here to Tesco. SOSTAC is a strategic marketing process introduced by Paul R. Smith (1990). This is being made a model in marketing throughout the business world. It has many features that involve SWOT, 5Ps, Marketing Mix, and other marketing tools.…
14 pages (3514 words)