Marketing Communications Plan for TESCO - Essay Example

Only on StudentShare

Extract of sample
Marketing Communications Plan for TESCO

TESCO understands that successful marketing strategy should be based on customers' need, that is why the Mission Statement declared for the Company sounds as it follows: "One of our values is to understand customers better than anyone. We go to great lengths to ask customers what they think, listen to their views, and then act on them. We look both at what customers say and what they do. This feedback guides the decisions we tale" (
In view of above, I would like to make a try to complete the marketing communication plan for TESCO within the frames of this paper. I will first give a short overview of the company, then provide financial information on TESCO current operations; afterwards I will give recommendations for putting integrated marketing communications (IMC) to TESCO work and shortly discuss television advertisement strategy for TESCO within the boarders of London. Ultimatly, I will come up with conlusion emphasis on main points in TESCO marketing strategy.
TESCO s proved to be a ledng grocery chn n the Unted Kngdom nd lso the bggest grocery of the world. There re bout 2290 stores wth more then 296000 people employed ll over the world nd t hs ttrcted consderble ttenton becuse of ts mbtous overses strtegy nd ts successful on-lne home delvery servce. ...
Download paper


Many retail shopping centers have tried and failed to perform excellently outside their home markets. Likewise, some retailers have led astray trying to develop Internet shopping. As a result, TESCO, the United Kingdom's biggest grocer, has drawn significiant attention because of its ambitious overseas strategy and its successful on-line home delivery service…
Author : olsonmelvin

Related Essays

Marketing Communications Plan
The work at hand considers this point, and in the later sections, the discussion of the importance of complete and detailed communication plan is included. Furthermore, the smart marketing and marketing communication objective has also been discussed. Next to this, the latest developments in marketing communications planning are discussed. In addition, the effective methods of measuring and controlling progress against the marketing communication plan are included. Background on customer’s preference for small cars It is important to consider the essential factors that are driving customers...
19 pages (4769 words) Research Paper
Corporate Communications
The UK-based international grocery chain Tesco is a world leading retail chain and its general merchandising retail chain activities stretch far beyond the European Union. By sales and profits, it is not only the largest British retail chain but also the best-known grocery store in the neighborhood. Right now according to statistics its global sales along with domestic market sales, exceed £3 billion. Going by revenue figures it is the third biggest global retail chain based on revenue, behind Wal-Mart in the first place and Carrefour of France in the second place. However, Tesco is ahead of...
11 pages (2761 words) Case Study
Marketing Communications Plan Assignment
Therefore, they have made the brave decision to move away from the traditional products it has in its portfolio and are about to launch a range of healthy snacks. The brand name for this range is "Fit" to reflect the healthy nature of the products and the people consuming them. So far, four varieties will be available: Fit Fruit (Fruit and corn based snack) Fit Quiche, Fit Frosty (a savory ice cream) and Fit Crackle (a crisp like product).
10 pages (2510 words) Assignment
Strategic Public Relations Plan for Tesco
An application of SOSTAC is applied here to Tesco. SOSTAC is a strategic marketing process introduced by Paul R. Smith (1990). This is being made a model in marketing throughout the business world. It has many features that involve SWOT, 5Ps, Marketing Mix, and other marketing tools.
14 pages (3514 words) Assignment
Tesco Marketing Plan
Price competition, backed by improved efficiency, is the main feature of food retailing industry today. UK food retailers fight for survival in markets faced with over-capacity. Within rapidly changing environment, this kind of development ensures that long-term survivors are those firms who are more competitive and are better able to satisfy consumer needs and adapt to the new competitive environment. In 2004, consolidation re-shape UK retailing industry and Hypermarket retailers (like Tesco) want to make sure they don't miss out on this growing area of the UK market" (Moreau, 2004;...
10 pages (2510 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!