Virginia Marketing - Case Study Example

Only on StudentShare
This case study is about the Virginia Tourism Corporation which is considered as a creative and dynamic organisation taking the advantage of historical relevance and beauty of the Virginia state. The corporation is also considered as one of the most important organisations in Virginia State and has been continuously involved into the various important innovative techniques of doing business which has capitalized the way tourism business has been done in the country. Due to its romantic appeal, Virginia has remained a hot spot for the tourists and it is because of this reason that Virginia Corporation is engaged into delivering tourism services to the many tourists coming from around the world to visit the aesthetic beauty of the region.
As discussed above that the marketing mix is a combination of various marketing tools of strategic nature which when combined produce the results which attempt to support the organisational goals and objectives. Marketing communication techniques are basically the tools which are used by the organisation's different departments i.e. marketing, product development etc to decide upon the various important parameters.
For a service oriented organisation, it is very critical that the various elements of marketing communication mix fit together to achieve the maximum results. ...Show more

Summary

The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations a company uses to pursue its advertising and marketing objectives."(Dolak). Marketing communication Mix therefore is a combination of various strategic tools which give rise to the overall communication mix of the organization…
Author : ryannwilkinson
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Virginia Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Just In Time In Operation Management
The author originates Just in time (JIT) management philosophy in Japan in the 1970s. The main purpose of this JIT is to eradicate waste, that is, anything that is of no value based on the consumer perspectives. He states that reducing the setup times permits the company to manufacture product mix and quantities demanded at the current time.
10 pages (2500 words) Research Paper
Marketing
SWOT analysis 4 b. Industry analysis 5 c. Competitor Analysis – food and beverage industry 5 b. Company Analysis 6 5.0 Market-Product Focus 6 a.Marketing and Product Objectives 6 b.Target Markets 6 c.Points of Difference 7 d.Positioning 7 6. Marketing program 7 Pricing strategy 7 Break even analysis: 8 Promotion strategy 9 Place (Distribution) Strategy 9 7.
14 pages (3500 words) Essay
Marketing
This feature of marketing strategy has made many organizations opt to use social media as their marketing tool. Social media provides the most comfortable and appealing platform for marketing than any other medium (Kincy, 2011). In explaining the significance of the social media, Hargadon & Douglas (2001) also point out that social media makes it easy for consumer to realize their need, access available options and receive customer service.
4 pages (1000 words) Literature review
International Marketing
alysis 12 Conclusion 13 Reference List 14 Introduction McDonald’s Corporation is a fast food restaurant chain headquartered in Oak Brook, Illinois, USA. It is the world’s largest food service retailer with an operating income of $8.6 billion and has served 69 million customers daily in 2012.
10 pages (2500 words) Assignment
Marketing Planning
According to Pixar animation studio vice president John Lasseter, Anime "has been hugely influential," and "The Japanese have been the largest animation producers for years, but 99% of the stuff stays in Japan" (Rowley p 1 2005). The anime industry is based on the hedonic purchase habits of consumers as entertainment and collectibles.
20 pages (5000 words) Research Proposal
Ethical Issues in Marketing
According to a study conducted by Families USA these companies spent, on the average, 27 percent of their yearly expenditures on marketing and advertising (2002). As a pharmaceutical company, Pfizer is bound by the rules of the FDA to market Neurontin only for indications approved in their label.
7 pages (1750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT