This case study is about the Virginia Tourism Corporation which is considered as a creative and dynamic organisation taking the advantage of historical relevance and beauty of the Virginia state. The corporation is also considered as one of the most important organisations in Virginia State and has been continuously involved into the various important innovative techniques of doing business which has capitalized the way tourism business has been done in the country. Due to its romantic appeal, Virginia has remained a hot spot for the tourists and it is because of this reason that Virginia Corporation is engaged into delivering tourism services to the many tourists coming from around the world to visit the aesthetic beauty of the region.
As discussed above that the marketing mix is a combination of various marketing tools of strategic nature which when combined produce the results which attempt to support the organisational goals and objectives. Marketing communication techniques are basically the tools which are used by the organisation's different departments i.e. marketing, product development etc to decide upon the various important parameters.
For a service oriented organisation, it is very critical that the various elements of marketing communication mix fit together to achieve the maximum results. ...
oduct could have on the mindset of the customer may not be achieved through offering a service therefore service oriented organisations have to travel extra mile to reach and delight their customers and deliver value to them through combination of excellent marketing communication techniques.
For this purpose, organisations therefore need to be more proactive as well as innovative in their approach to deliver value to the customers. This is achieved through the use of various tools available such as pricing through innovative means, initiating promotional activities which ensure that more and more customers come to use your services, broadening the base of channels used to generate the sales as well as engaging into effective public relation efforts so that all elements when combined deliver value to the organisation's stakeholders as well as the customers.
This work will attempt to study and analyse the marketing communication techniques adopted by the organization as its effort to better place itself strategically against the competition and deliver value to both its customers as well as stakeholders besides ensuring that the organisation hold highest ethical values and social responsibility while working in an strongly service oriented industry.
Analysis of Virginia Tourism Corporation
The case study provided for preparing the analysis of the various marketing communication techniques relate to the Virginia Tourism Corporation. Virginia due to its natural beauty as well as historical context is considered as one of the most popular tourist spots in the country. It is very important to discuss here some of the basic characteristics of the Virginia state before discussing the various marketing communication techniques adopted by the VTC.
Before discussing what is