Chocolate Confectionery Market Analysis - Book Report/Review Example

Only on StudentShare

Extract of sample
Chocolate Confectionery Market Analysis

They generated a comprehensive report on the subject. Some of the main points therein are as follows:
The most common pack formats are the singles chocolate bars, followed by the standard boxes for the boxed chocolate assortments. The seasonal formats come next; they include the tinned or jar confectionery for seasonal occasions, Easter eggs, novelties and selection packs. There is also a high demand for snack size formats; (Market and Research, 2009, p.2)
44% of adults aged 18 and above buy chocolates and sweets mostly for the children in their family and not for themselves, while 77% of adults confirmed their preference of specific brands in purchasing chocolates and sweets. (Market and Research, 2009, p.3)
Almost 40% of the year's sales of chocolates pertain to the first quarter of the year, thanks to the celebration of Eater season, Valentine's Day and Mother's Day. Around 8% of UK chocolate confectionery is sold during the two weeks right before the Easter weekend. From September to December, the highly saleable items are the boxed chocolates (bulk and ordinary), novelties and selection packs. (Market and Research, 2009, p.2)
UK exports confectionery (of the total volume, 54% is made up of chocolate confectionery while 46%, of sugar c ...
Download paper

Summary

The chocolate confectionery market of United Kingdom (UK) has shrunken in size during the past years largely due to the lobbying by health groups against confectionery consumption in general. While dark chocolate has been touted as a good source of antioxidants, what prevails now is the general consciousness of the public regarding the dire effects of too much sugar in one's diet and the accepted fact that eating big chunks of chocolate bars often leads to obesity…
Author : nataliehuel

Related Essays

Supply chain management of Cadburys Milk Chocolate
Behind every one of these products is a Supply Chain, sometimes highly complex with flow of materials across numerous continents and some relatively simple. Besides, the divine Chocolate was set up by cocoa farmers with the aim of improving their sustainability and equity in the chocolate supply chain. In the process of production, the company invests in farmers is miniature compared to big players. Nonetheless, all the investments are substantial as part of its chocolate sales. This paper undertakes to provide an analysis of the of the end to end supply chain of Cadbury milk chocolate. This...
11 pages (2761 words) Assignment
Market Feasibility Report
The new business idea which is to be introduced is business of food industry. The name of the company is Crazy Food plc. It is a food processing company which is based in London United Kingdom. The company will be initially focus on processed food and ready to eat food and if it becomes successful in these products line up then it will develop a brand of cooking ingredients. The first brand of this company will be a confectionary brand which is called Crazy Bite. The packaging quality needs to be very good and for this reason the company will not be outsourcing for the packaging as that will...
5 pages (1255 words) Term Paper
External Analysis of My Company & PEST Analysis
Economic Factors People’s level of income to choose from cheaper substitutes, prices of raw material Social Factors Taste and demand for chocolates in a particular region Technological factors Introduction of new processes and methods of production The company’s environmental analysis can be undertaken by the help of PEST analysis. Since Hershey operates globally, it is important to emphasize that the local factors affecting the company differ in various regions. However, there are general environmental factors which include political factors. These factors can affect the operations of the...
3 pages (753 words) Research Paper
Work strategic
The Real Chocolate Company, together with other chocolate and confectionery industry players must legally comply with government regulations. This includes health, sanitation and safety regulations. Product labeling regulations must be strictly followed. Franchise operations must abide with registration and disclosure of information....
8 pages (2008 words) Case Study
Real Chocolate Company
When Sarah Smith, CEO stated after the performance of the fiscal year 2007 that she wants the company to cross the $100 million mark for the first time in the Company's history, it is clear that she had a measurable and clear vision about the company....
6 pages (1506 words) Research Paper
Confectionery Market
This is a comprehensive statement by MINTEL a marketing intelligence company. This explains the sudden exceptional performance of Cadbury as an impact if the overall chocolate confectionary industry sector. However, questions to be asked at this juncture are:...
8 pages (2008 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!