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Chocolate Confectionery Market Analysis - Book Report/Review Example

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Summary
The chocolate confectionery market of United Kingdom (UK) has shrunken in size during the past years largely due to the lobbying by health groups against confectionery consumption in general. While dark chocolate has been touted as a good source of antioxidants, what prevails now is the general consciousness of the public regarding the dire effects of too much sugar in one's diet and the accepted fact that eating big chunks of chocolate bars often leads to obesity…
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Chocolate Confectionery Market Analysis
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Chocolate Confectionery Market Analysis

They generated a comprehensive report on the subject. Some of the main points therein are as follows:
The most common pack formats are the singles chocolate bars, followed by the standard boxes for the boxed chocolate assortments. The seasonal formats come next; they include the tinned or jar confectionery for seasonal occasions, Easter eggs, novelties and selection packs. There is also a high demand for snack size formats; (Market and Research, 2009, p.2)
44% of adults aged 18 and above buy chocolates and sweets mostly for the children in their family and not for themselves, while 77% of adults confirmed their preference of specific brands in purchasing chocolates and sweets. (Market and Research, 2009, p.3)
Almost 40% of the year's sales of chocolates pertain to the first quarter of the year, thanks to the celebration of Eater season, Valentine's Day and Mother's Day. Around 8% of UK chocolate confectionery is sold during the two weeks right before the Easter weekend. From September to December, the highly saleable items are the boxed chocolates (bulk and ordinary), novelties and selection packs. (Market and Research, 2009, p.2)
UK exports confectionery (of the total volume, 54% is made up of chocolate confectionery while 46%, of sugar c...
81.9% of confectionery volume consumed in UK comes is produced locally; (Market and Research, 2009, p.2)
UK exports confectionery (of the total volume, 54% is made up of chocolate confectionery while 46%, of sugar confectionery). Among the important categories are chocolate blocks, slabs and bars (24%), boxed and assorted chocolates (15%), and medicated confectionery (12%). (Market and Research, 2009, p.3)
Confectionery companies produce chocolate confectionery and/or sugar confectionery. The top chocolate confectionery companies and their market shares are Cadbury (33.1%), Mars (27.4%) and Nestle (22.2%), while those in the sugar confectionery sub-industry are Trebor Bassett (23.6%), Wrigleys (17.3%), Nestle (12.3) and Mars (7.2%). Trebor Bassett is a subsidiary of Cadbury. (Market and Research, 2009, p.3)
On the other hand, below are the top 10 Confectionery brands in UK based on the supermarket sales for the 52 weeks to 20 April 2008, as compiled exclusively for Marketing by TNS Worldpanel:


Sales (in million s)
% change
Rank
Brand
2008
2007

1
Cadbury's Dairy Milk
200-205
195-200
2
2
Wrigley
80-85
75-80
6
3
Galaxy
75-80
70-75
12
4
Maltesers
70-75
65-70
8
5
Lindt
60-65
60-65
5
6
Nestle's Quality Street
60-65
60-65
3
7
Thorntons
55-60
55-60
0
8
Cadbury's Roses
55-60
45-50
22
9
Haribo
50-55
45-50
8
10
Mars Bar
50-55
45-50
7
Source: Marketing Magazine
The foregoing data generally pertain to adults - the participants in the surveys done by Research and Markets were all adults and it is assumed that those who purchased groceries from the supermarkets covered by the Marketing Magazine compilation were, as well, all adults. Meanwhile, the Office for National Statistics has the following tabulation that details the children's average weekly ... Read More
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