Still, there is no denying the fact that the individuals affiliated to the same social standing do share a common lot of beliefs and values that enable them to recognize themselves as having a unique status, which may be real or imagined (Anderson 1991). Hence, social identity and status mostly correspond, irrespective of the cultural, racial and ethnic disparities within a society. This correspondence of social identity and status sans economic and demographic disparities portends multifarious ramifications for the tourism industry the world over. Social identity and status are the concepts, which are many times not directly observable or discernable, but inferred from various ways and patterns of group expression, tourism and leisure qualifying to be one important manifestation. Going by this fact, many nations and tourist destinations are vying with each other to come out with tourism management policies and strategies, which have notions of social identity and status incorporated and adjusted within them (Henderson 2001). Such tourism strategies have observable and coveted economic, political and social agendas embedded within. Thus, the concept of tourism, and the old and new perceptions pertaining to it often portray narratives associated with unique symbols of social identity and status.
The concept of tourism and leisure had the notions of social identity and status amalgamated with it at the very time of its conception in the early 19th century. Thorstein Veblem in his acclaimed work 'The Theory of the Leisure Class: An Economic Study of institutions (1902)', meticulously elaborated on the concept of leisure and tourism being intricately associated with social entities like wealth and status. According to Veblem (1902), the middle and working class in most of the developed countries have the tendency to amass such commodities and experiences as cherished by the upper class. Leisure and tourism qualify to be two such experiences. The dynamics of association between tourism and social identity exhibit a distinct mechanism. During the first industrial revolution in the early 19th century, the demarcation of social classes in the developed economies was blurred (Veblem 1902). This was a cause of concern for the upper classes as it challenged and diluted their status quo in this new scenario (Veblem 1902). Thus, it became imperative for the upper classes to exploit their influence to come out with a new idea or scheme of life that embodied a hitherto unknown ideal of decency (Veblem 1902). Tourism and leisure certainly constituted an integral aspect of this new ideal of decency. The wealthy travelled to flaunt their wealth. Once such notion regarding tourism and leisure percolated down to the lower strata of society, their arose a need for conforming to this cherished code, which looked on access to leisure and tourism as being tagged to one's social identity and status. This gave way to the identification of tourism and leisure with social identity and status for the times to come.
The working class felt a dire need to align