Global Marketing: Starbucks Coffee - Essay Example

Only on StudentShare

Extract of sample
Global Marketing: Starbucks Coffee

Singapore was chosen by Starbucks as the main business center in Asia. It is announced that “Singapore is constantly looking for new products and new markets to drive its export-led economy” (Starbucks Coffee, 2005). The second reason is that Singapore is the international trade and commerce center with an excellent financial and communication infrastructures, which will help Starbucks to penetrate into the Asian market and maintain a strong brand image. In addition, Singapore is the most Europeanized center in Asia where coffee is viewed as a “beverage instead of a drink” (Starbucks Coffee, 2005).
Socialization, and influences that shape social behavior in particular social settings determine Starbucks Coffee orientations. To be socially responsible Starbucks uses different styles o organization behavior and different patterns of organizational structure, as well as variations of influence in the business environment. Starbucks proposes to its clients' exceptional services and atmosphere in its coffee bars and shops, providing a high level of customer loyalty.
There are some arguments against Starbucks penetration into the Asian market which include existing competitors, namely Suntec Dome Holdings and Sinelli. These companies have already created a strong brand image in Singapore and planned further penetration into Asian markets of China, Indonesia, Hong-Kong, Malaysia. As the report says these companies target: “a broader market segment with a lower budget range” (Starbucks Coffee, 2005). ...Show more


The author of this essay touches upon the business of Starbucks Coffee company. Reportedly, Starbucks Coffee is the leading coffee roaster and retailer company which operates on the American and European Community markets, and have started its penetration into the Asian market. …
Author : prosaccoruthe
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Global Marketing: Starbucks Coffee"
with a personal 20% discount.
Grab the best paper

Related Essays

Starbucks Coffee Company - An Analysis
9 3.1 Value Chain Analysis 9 3.2 Threshold resources and competences and Distinctive resources and competences 11 3.3 Strength 12 3.4 Weakness 12 4 Task C “ Strategic Fit Analysis “ 13 4.1 Strength 13 4.2 Weakness 13 4.3 Opportunities 14 4.4 Threats 14 5 List of References 16 List of Figures and Tables S.
11 pages (2750 words) Assignment
The Fortune 100 Best COmpanies
It should possess the skills and resources to direct the right candidates to the right employer. In other words, the success of a recruitment agency is dependent on its ability to understand the demands of both the employee and the employer. Generally, recruitment agencies tend to develop working relationships with various companies so that they become the official recruiters of those companies.
8 pages (2000 words) Coursework
How can Starbucks react to the threat of McDonalds selling low cost coffee?
I would also like to thank the managers at the Starbucks store in ……. and the McDonalds outlet at ……. for sparing their valuable time and giving appropriate answers to all my queries. I am obliged to the entire staff of these outlets for helping me understand the processes adopted by them and the type of clientele that these food outlets attract.
8 pages (2000 words) Essay
Strategic Leadership in a Changing World
Michael Porter associates the competitive advantage on a positive view while Gary Harmel works on it with it on a resource view. Organizations can only retain their competitive edge by changing to meet the wants of the business environment. The strategies implemented will improve the organizations learning and knowledge.
8 pages (2000 words) Essay
Case study about Starbucks (marketing)
Starbucks has ascended to become a famous customer brand, enabling it to expand to both related and unrelated industries. However, at the height of its success, the company is currently faced with the challenge of extending the customer satisfaction it had long stood for amidst the intensity of competition and the various changes in the external environment.
8 pages (2000 words) Assignment
Global Marketing of Starbucks
There is no questioning on the immense potential organizations have in today's world to grow. Organizations are speedily reaching news markets, finding new customers, building profitability of the retained customers and then broadening the market share by tapping potential in the new markets.
4 pages (1000 words) Case Study
Starbucks Coffee
This has worked to evolve consumer behaviour patterns that have gone to the extent of even establishing lifestyles and segments based on Starbucks' products consumption patterns. This paper takes up the study of such evolving consumer behaviour through an in-depth literature review and analysis and by means of administering a questionnaire amongst the consumers of coffee products at Starbucks' coffee houses.
40 pages (10000 words) Coursework
Final Report (other different copy)
QIB holds assets of QAR 83 billion, where its market share touches to 43.4% in the first quarter of 2013. With 32 operational branches, QIB has a workforce of 500,000 employees. It has 3,000 corporate sectors and
8 pages (2000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email