Got a tricky question? Receive an answer from students like you! Try us!

Consumer Behavior - Research Proposal Example

Only on StudentShare
Research Proposal
Pages 8 (2008 words)


Non resident Indians are a flourishing part of financial scenes of many advanced countries. They work, do well and millions of them send money to India to their relatives which contributes to the financial stability of India in a marginal way.
In 2000, India's share of such remittance was 15% of the total remittance covering 73% of regions1 and this share is steadily increasing every year due to present globalisation, migration and mobility.

Extract of sample
Consumer Behavior

"Hostile attitudes towards expatriates held by many Gulf hosts are not conducive to successful interaction between the two groups. Many natives are alarmed by the erosive effect these expatriates may have on their local culture and identity" Atiyyah (1996).
Some of the Non-resident Indians have gone into private banking and wealth management2. In UK South Asians are only 2% of the working age population; but their achievement is significant. Socio-cultural factors of long hours of work and socio-economic factors like higher education have contributed to their success. With delegation of responsibilities, and converting it into a family business with family members and friends help, trying to get cheaper labour from the community, these small entrepreneurs had been successful in creating capital and a comfortable life.
"An important aspect not considered by ethnic resources and opportunities theory is the role of socio-economic resources such as the level of education and the class background of migrants, emphasised by Light (1984), in stimulating entrepreneurial entry and expansion" Basu and Goswamy (1999).
They have ...
Download paper
Not exactly what you need?

Related Essays

Consumer behavior
Thus a study and understanding of this topic can be realized to be of most value to the marketers who need to understand the behavior of the consumers in order to target their minds accordingly (Blythe, 2008, pp.3-8). The need for understanding the behavior of the consumers is mostly needed by marketers since it helps to identify the psychology of the consumers for particular products available in the market. Also the influence of the products and their brands on the consumers can be determined. This enables the marketers to identify and target their customers accordingly realizing their…
11 pages (2761 words)
Consumer Behavior
This is an interpretation of the fact that purchases can not only be manipulated, but also predicted by psychologists. Behaviors are, therefore, inborn and can be manipulated to assess if the individuals will behave in any way. Among such aspects that can be influenced to assess behavior are inclusive of arousal feelings that emanate from within the individual and can be directed towards making purchases by the consumers. In light to this argument, the essay shall endeavor to highlight the motivation behind making purchases of tea and champagne, and, caviars and beef burgers by the consumers.…
3 pages (753 words)
Consumer Behavior
This entire process is usually known as the decision-making procedure of the consumers. These particular activities – parts of the decision-making of the customers – are influenced by various factors that include cultural, social, group and personal aspects. The importance of decision-making of the customers is that it helps the consumers to identify their needs in order to fulfill their objectives (Williams, 2012). In this paper, the evaluation of the stages of the decision-making procedure that the customers go through in selecting whether to purchase the Crispy Baby Snacks product or…
4 pages (1004 words)
Consumer Behavior
The process by which consumers gathers information about a product by the internal stimuli and interprets can be defined as the perception of a consumer (Williams, 2008, p.27). Decision making about the purchase of a certain product by problem findings, information search and expected outcome evaluation can be defined as Decision making process of a consumer (Hoyer and Maclnnis, 2008, p.62). The study will uncover the effects of consumer personalities, perception and decision making process towards LG washing machine. For the purpose of study LG the company has been selected. The company…
4 pages (1004 words)
Online Shopping Research Proposal
Consumer value basically refers to the satisfaction that the buyers get after purchasing a product (Burke, R., 2002). People belong to different localities and different age groups might have different views about the consumer value from online shopping and to prepare a marketing strategy for people of different ages and localities it is crucial to understand the differences in their thinking because an effective and adequate online marketing plan must cover some essential components like market analysis, marketing strategies specifically for internet, Design and Contents plan for the website…
7 pages (1757 words)