StudentShare solutions
Triangle menu

Dell Boy Computers - Case Study Example

Not dowloaded yet

Extract of sample
Dell Boy Computers

(Whitehead, 1997)
Dell Boy Computers relies on its brand name, the promise of support and its massive market presence to balance higher costs. As Dell Boy Computer Company is selling into an increasingly sophisticated and price-sensitive marketplace, it needs to do forward integration to market its profitable high-end computer products. To fortify its profit generating objective, Dell Boy goes into real estate development by creating apt settings for human activity that are in harmony with the environment and providing distribution services for its suppliers and customers.
The top management of Dell Boy is restructuring the organization around common capabilities to achieve better strategic focus. The Company will renew profits and growth by focusing resources and management attention on three key areas: a.)Increase the volume and value of the market share in computer products through forward integration consisting of special warehouse services and an excellent service delivery platform; b.) Expand profit and revenue growth in personal computers by promoting aggressive and consistent marketing and promotional activities; and c.) focus on new business in the existing demand from the educational segment and in the small business and home personal computers segment.
The company needs to be more selective about its property purchase as location is an important consideration for this project. The company can construct a big commercial lease building which can house its distribution operations and it can also be rented out to other commercial tenants.
Through forward integration, Dell Boy Company will achieve important cost synergies, eliminate redundant management layers, and decrease other ancillary operating expenses including discretionary spending, which are expected to result in annual cost savings for the company.
As Dell Boy Computer Company integrates forward into real estate, warehousing and distribution, the company needs to understand the benefits, and the development process this development entails. Property development for computer companies requires a clear perspective of public administration, physical planning, municipal regulation, market research, legal system, site appraisal, economic evaluation and assessment, financial contracts, contractual and bidding procedures, building design, construction designs, and marketing strategy aspects. The crucial costs of time, quality, and asset value are seriously considered. (Ratcliffe, et. al., 2003)
The other leading computer companies such as Red Fox USA and Toshiba had relied on indirect distribution channels such as various retail stores and large shopping malls while Apple Computers, markets its products directly to the end users. For instance, Kwantinetz stated that Compaq's traditional sales and distribution technique covers a total of 90-day period for building, transporting, inventorying and setting the cost value of its manufactured goods to its existing indirect distribution channels. This very long lead time has added a tremendous 6 percent to Compaq's cost of business operations. To enable ...Show more

Summary

An organization's real estate decisions will be most effective and efficient if these given decisions enable the attainment of the company's overall business objectives. This positive result can be achieved given an explicit consideration of how real estate strategy supports corporate strategy and the substrategies for component elements of the corporation, and then in turn how specific real estate operating decisions support the real estate strategy.
Author : bergnaumkyleigh
Dell Boy Computers essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Dell Boy Computers"
with a personal 20% discount.
Grab the best paper

Related Essays

Dell Inc
has continued to be a leader in the marketplace. Dell's greatest challenge was entering the global marketplace with operations in China. Currently (2004) Dell has 18.2% of the global market share in the computer industry. The company has continued to have increased sales (currently about 8 million).
5 pages (1250 words) Case Study
Dell Computer Corporation
The management principles, strategy and its vision are responsible for all the success of Dell. It was founded in the year 1984 as PC's limited. In June 1988, when its first stock offering entered the market, the name officially changed to Dell Computer Corporation.
11 pages (2750 words) Case Study
Dell Corpation
Thi direct buine model eliminate retailer that add unneceary time and cot, or can diminih Dell' undertanding of cutomer expectation. The direct model allow the company to build every ytem to order and offer cutomer powerful, richly-configured ytem at competitive price.
3 pages (750 words) Case Study
Business Strategy - case study of Apple Inc, and Dell Computers
In 2001 it was assumed that Apple was simply a ninch player with a captive market and that Dell was a mass producer that won market share by outstanding levels of cost competitiveness. How true is this in 2009' Your answer should show an understanding of the recent history of the firms, strategy utilized and the conditions of the market today.
5 pages (1250 words) Case Study
Dell Corporation
International expansion helps Dell to obtain strong market position and sustain strong growth. A current strategy of Dell includes the determination of the basic long-term goals concerns the conceptualization of coherent and attainable strategic objectives.
13 pages (3250 words) Case Study
Dell Computers
The main idea is to find out why the computers of Dell Inc. are so popular among the people of UK. Customer contentment is always related to the quality of the product and the affordability. In case of consumer electronic goods, especially in computer and related products, support and after-sales service is of huge importance.
17 pages (4250 words) Case Study
Dell Business Problem Solution
Based on this we can say that profit depends on market share. Consequently, we can say that the dependent variable is profit whereas the independent variable is market share. This relationship can be expressed in the form of a regression model as follows:
7 pages (1750 words) Case Study
Matching Dell
These ideas and answers are then utilized to obtain personal findings and reach conclusions so that future strategies could be formulated and recommendations made. This approach towards analyzing a situation is based on productive and critical mind-set, and involves several steps in its execution.
4 pages (1000 words) Case Study
Dell Marketing
That given, the company had diversified its strategy by placing greater emphasis on the Asia-Pacific market, where the industry segment remains on a considerable upswing. A key emerging market which has delivered tremendous returns for the company is China, which accounted for 45.7% of total unit shipments in the Asia-Pacific (p.14).
2 pages (500 words) Case Study
Dell Case Study
The company pioneered the standardization and selling of customized computer and computer appliances directly to the consumers. Its first computer was produced in China under its
2 pages (500 words) Case Study
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation