An organization's real estate decisions will be most effective and efficient if these given decisions enable the attainment of the company's overall business objectives. This positive result can be achieved given an explicit consideration of how real estate strategy supports corporate strategy and the substrategies for component elements of the corporation, and then in turn how specific real estate operating decisions support the real estate strategy.
Dell Boy Computers relies on its brand name, the promise of support and its massive market presence to balance higher costs. As Dell Boy Computer Company is selling into an increasingly sophisticated and price-sensitive marketplace, it needs to do forward integration to market its profitable high-end computer products. To fortify its profit generating objective, Dell Boy goes into real estate development by creating apt settings for human activity that are in harmony with the environment and providing distribution services for its suppliers and customers.
The top management of Dell Boy is restructuring the organization around common capabilities to achieve better strategic focus. ...