Product Development and Packaging - Essay Example

Only on StudentShare

Extract of sample
Product Development and Packaging

Some of the well-informed customers often figure out what improvements need to be made before other customers are aware. Some ideas are also arrived at by figuring what the products lack and rushing to bridge the gap.
Sony is known for its innovative products. With Apple iPod being a tremendous success with a market share of 80% in the digital portable media player market and sold over 30 million iPod devices by 2005. A market research of about 20,000 iPod consumers was undertaken in order to receive a feedback.
The sample was random and consisted of subjects surveyed in diverse geographical areas of the country. The target segment included current iPod users and future iPod purchasers as well as those who were planning to purchase a home theatre system or a high-level stereo system within the next year.
The fact that emerged most often was that multiple numbers of speakers were utilized to project sound in the room, and this was slightly cumbersome and the positioning required some effort. The separate speakers like the Dolby Surround Sound 5.1 standard based speakers, required several wires to be installed and once the speakers were installed, their positions were fixed and hence the sound was confined to the one spot. Portability was an issue. ...
Download paper


New product development is an integral part of the evolution of the company in the future. New products keep the companies momentum going. New products may be variants of an existing one like new packaging or a new flavour or a slight modification. Alternatively, it may be a very new concept set to revolutionize the market…
Author : quitzonaugusta

Related Essays

Product Development Process
The new vision of product development is that of an extremely disaggregated process with people and organisations spread throughout the world (Holmes 1999). At the same time, products are becoming increasingly intricate and multifaceted with typical electro-mechanical products requiring close to a million engineering decisions to bring them to market (Eppinger 1998). Even software products like Microsoft Word or Netscape require disaggregated, but coordinated processes involving hundreds of developers (Cusumano and Yoffie 1998). Competitive pressures mean that time to market has been projected...
20 pages (5020 words) Assignment
Knowledge, Innovation and New product Development
Therefore one can think of investment in either India or China. I took India as the country to develop new product because cosmetic, especially 100% herbal and vegetarian Lipstick with variety of shades can be a new product that can be developed in an Indian Market. The increasing urbanization and a growth in the number of office workers have resulted in a strong focus on grooming in that country. 65% of the total population of India is below 35 years of age but only around 30% of the women use lipsticks in India, so there is a wide scope to flourish in India. The USP (unique selling...
12 pages (3012 words) Assignment
Product Development
Some of the well-informed customers often work out what improvements need to be made before other customers are aware. Some ideas are also arrived at by seeing what the products lack and rushing to bridge the gap....
12 pages (3012 words) Essay
Product Development Essay
L'Oreal is involved in consumer driven products especially the cosmetic products which is considered to be neat business. Irrespective of the nature of the business, the company is committed towards its moral and ethical responsibilities. The objective of the company is to represent itself as "global citizen". The company has pursued reforms and plans to achieve sustainable development; the company was recognised as top 100 sustainable companies in an international survey by Innovest and Corporate Knights. The company has received several acclamations; it has been listed among the leading...
4 pages (1004 words) Essay
New Product Development Essay
(Chopra et al, 2007) New product development is that series of events that starts with the conception of the product and its ideation, and ends with reaching the product to the end user through strategic brand positioning through the meeting of competitive advantage. New product development is an important part of any and every business today in order to show a portfolio that thrives on enrichment through innovation and new experiences in the market place. It is a concept that will hold the prospective consumer's attention for long enough in order to turn him or her into an actual end user. In...
6 pages (1506 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!