Internal Marketing - Essay Example

Only on StudentShare

Extract of sample
Internal Marketing

(Tathman, 1978, no page)
Creating an enabling kind of culture. This is only done when each and every employee is empowered by their management when they allow innovation, creativity and when they allow different kinds of initiatives and take further responsibilities.
Ensuring rewards. Each and every kind of an organization must ensure that they are providing their customers and their employees the best thing and along with this when their employees perform well then they should reward them with extra amount, or with extra bonus.
Fairness during hard period. There should be a fair treatment when employees are working together they should be treated equally so that they can perform better in an organization and when the performance improves, then automatically they will generate good results.
When different people are working together in an organization they are thus there to perform in the most efficient manner. They should thus work very hard in order to generate the best results so that their organization can be prosper and remain competitive. (Tathman, 1978, no page)
Internal marketing along with all its activities encourages their employee to perform better and more efficiently. Internal Marketing leads their employees to empower, give them a form of accountability and create a common mean and a common way of understanding their business organization. ...Show more

Summary

Internal marketing (IM) is a special kind of process, which is termed as an ongoing process, which only occurs strictly within an organization and within a company where all the different kind of functional process aligns and are switched and committed to a particular task…
Author : langoshjordy
Internal Marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Internal Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Customer Service Excellence: Role of Internal Marketing
To make sure this happens, there is a functional process that takes place within the organisations that supports, motivates and gives power to the employees at all management levels to provide customers a satisfying experience, and this process is known as Internal Marketing (Rafiq, M, & Ahmed, P 1993).
10 pages (2500 words) Essay
External and Internal Marketing Environment Analysis of Nokia
According to the report the company has however suffered a significant decline in its market share over the past few years and this is attributed to growing consumer interest in smartphones and other emerging mobile products manufactured by the other vendors in the market such as Apple. Nokia is the World’s chief mobile communication company.
9 pages (2250 words) Essay
Importance of Employee and Internal Marketing
In this paper we will discuss the importance of employee and internal marketing on the success and failure of product strategy and certain concepts like new product development, product adoption, products life cycle and branding strategies are discussed in relation to the actual topic.
6 pages (1500 words) Essay
Internal Marketing: Knowledge Management
The e-commerce and online business has really facilitated the people nowadays. They can draw money, deposit money, transfer money and shop nay thing on the internet in seconds. People can also share the information with the people from various countries. The internet has really brought a revolution in the world of information technology.
22 pages (5500 words) Essay
Services Marketing - Internal marketing
Information technology has changed the world to the extent that it has become infused with life and work. Advanced technology has enabled businesses to come closer to their customers and anticipate their needs. Internet is aggressively used as a platform to enhance business and serve the customers.
10 pages (2500 words) Essay
Internal Marketing Essay
To establish the viability of the proposed venture, situational and market analyses pertaining to the targeted country are conducted. Moreover, operations of some potential competitors are assessed. XSIQ (International) Pty. Ltd. Is an Australian-based content development company established in 1999.
16 pages (4000 words) Essay
Internal Marketing: the implications for leadership, change, and the organisation. (.com Company / Website Company) i.e. google, facebook and yahoo
More often than not, the initial phase of internal marketing focuses on the motivation and satisfaction levels of the employees of the company. This is due to the fact that the main reason why internal
12 pages (3000 words) Essay
Internal Marketing: improving internal processes, and quality of products and services. (Toyota)
The first stage looked at employee job satisfaction as the primary goal. It was argued that internal marketing was embedded in the concept of providing good services to
12 pages (3000 words) Essay
MARKETING COMUNICATION- INTERNAL MARKETING COMMUNICATION
Human resources are a very integral part of an organization. Employees of a company provides it with competitive advantage in many ways. In almost all businesses, especially service related businesses, employees are a main interaction between customers and the company. Their
4 pages (1000 words) Essay
How the internal and external environment effect Hublots marketing
They include, political factors, competitors, suppliers, and technology, social and cultural nature of the society. The external category are in two parts, macro and micro (Worthington & Britton2006). Macro tends to
4 pages (1000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT