Internal Marketing

Masters
Essay
Business
Pages 12 (3012 words)
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Internal marketing (IM) is a special kind of process, which is termed as an ongoing process, which only occurs strictly within an organization and within a company where all the different kind of functional process aligns and are switched and committed to a particular task…

Introduction

(Tathman, 1978, no page)
Creating an enabling kind of culture. This is only done when each and every employee is empowered by their management when they allow innovation, creativity and when they allow different kinds of initiatives and take further responsibilities.
Ensuring rewards. Each and every kind of an organization must ensure that they are providing their customers and their employees the best thing and along with this when their employees perform well then they should reward them with extra amount, or with extra bonus.
Fairness during hard period. There should be a fair treatment when employees are working together they should be treated equally so that they can perform better in an organization and when the performance improves, then automatically they will generate good results.
When different people are working together in an organization they are thus there to perform in the most efficient manner. They should thus work very hard in order to generate the best results so that their organization can be prosper and remain competitive. (Tathman, 1978, no page)
Internal marketing along with all its activities encourages their employee to perform better and more efficiently. Internal Marketing leads their employees to empower, give them a form of accountability and create a common mean and a common way of understanding their business organization. ...
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