StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Essay example - Internal Marketing

Only on StudentShare
Pages 12 (3012 words)
Internal marketing (IM) is a special kind of process, which is termed as an ongoing process, which only occurs strictly within an organization and within a company where all the different kind of functional process aligns and are switched and committed to a particular task…

Extract of sample

(Tathman, 1978, no page)
Creating an enabling kind of culture. This is only done when each and every employee is empowered by their management when they allow innovation, creativity and when they allow different kinds of initiatives and take further responsibilities.
Ensuring rewards. Each and every kind of an organization must ensure that they are providing their customers and their employees the best thing and along with this when their employees perform well then they should reward them with extra amount, or with extra bonus.
Fairness during hard period. There should be a fair treatment when employees are working together they should be treated equally so that they can perform better in an organization and when the performance improves, then automatically they will generate good results.
When different people are working together in an organization they are thus there to perform in the most efficient manner. They should thus work very hard in order to generate the best results so that their organization can be prosper and remain competitive. (Tathman, 1978, no page)
Internal marketing along with all its activities encourages their employee to perform better and more efficiently. Internal Marketing leads their employees to empower, give them a form of accountability and create a common mean and a common way of understanding their business organization. ...
Download paper
Not exactly what you need?

Related papers

Customer Service Excellence: Role of Internal Marketing
Within the recent times, the concept of internal marketing has rapidly increased and has been integrated with the branding and management of employees. This endeavours to develop stronger relationships between the brand experience of employee and customer. This gives the organisations three benefits; motivated employees, satisfied customers and increased profitability. Thus, basically internal…
10 pages (2510 words)
The Toyota Production and Marketing Plan.
An organization’s internal marketing and a production function affects virtually all organizational activities. The motor vehicle industry in the United States of America is one of the main contributors to the country’s economic success, creating over 600,000 jobs per year. One of the universally known motor vehicle manufacturers in the country is Toyota Company. The company has instituted a…
3 pages (753 words)
Aspects of Marketing in HealthCare Organizatio/Reading summery
Further, a discussion of the different aspects of marketing in healthcare organizations will be presented. Summary of Chapter and Articles The Buchbinder & Shanks (2012) book in chapter 6, talks about healthcare marketing, whereby it starts by introducing the healthcare marketing. Then it defines marketing, gives a concise account of marketing in healthcare, the strategic marketing process in…
5 pages (1255 words)
Internal Marketing: Knowledge Management
The essay “Internal Marketing: Knowledge Management” talks about the internal marketing as a tool for online business promotion. The world has become a global village where people live their lives on the Internet. It has no boundaries or barriers, it is open to all who has access to the Internet using a computer. …
22 pages (5522 words)
Service and Relationship Marketing
Changes have to be brought in with a strategic marketing approach on the basis of the service and relationship marketing. "Relationship marketing is not only a new or improved way of communicating with customer it is much more than that." (Gronroos 2007, p. 43).…
5 pages (1255 words)
Commodity Marketing and Risk Management
Suzanne Karberg, an Instructional Design Specialist from Purdue University Indiana, defines the following basic marketing terms and concepts about the market and how it works [4].…
5 pages (1255 words)