Marketing Plan for Topps Tiles

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Top tiles are the most favoured brands in the tile segment, which covers both floor and wall tiles in addition to floor finishes, across UK and other major European countries. The year 2008 continues to be going well for Tope tiles Plc. Having opened 10 new stores across different places in UK and trading from the centres whose numbers have been raised to over 300, the revenues reported have shown a marginal increase than the that of the previous year (Topps tile , 2008).


On the basic earning reported per share, the results showed a reduction of about 16.5 percent (Topps tile , 2007). But initiatives are being taken to position Topps tiles as the most favoured brand through different customer relationships initiatives, advertisements and also variety of social outreach programmes.
The marketing plan for the Topp tiles have been prepared after a very careful analysis of current market position and anticipated growth for the current year. The plans would include all the possible stakeholders in the business of tiles. They are the customers, builders association in UK and also other business players targeting similar set of customer needs. The primary approach is to create a wide range of product choices that would make the customer with excellent choices and hence the purchase could be completed for the choice expected by them. The broad distribution of buyers are shown in the figure 1.
Innovative strategies are adopted for the effective marketing of Topp tiles across U K and Holland. ...
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