Both of the said processes have direct influences on the outcome of the research. Furthermore, data collection and sampling are both concerned with the elements to be studied, the population, and what data will be gathered from them. As such, their role in market research is very significant.
Careful thought and consideration must be given to the choice of data collection method and sampling approach to be used in any research. Since there are several methods and approaches available, the researcher must analyze the scenario to ensure that the right method and approach will be used.
Each situation may call for a different data collection method and sampling approach. Such choice relies on several factors. Primarily, the researcher must consider the problem at hand. He must determine whether the problem requires qualitative or quantitative research. This is important because the researcher must determine what type of data is involved or required.
Once the type of research has been established, the researcher must then take into consideration other elements such as the population, budget, time allotted, and the number of personnel at hand. Basically, this means that the researcher should study the resources he has at his disposal for all of these are factors that help determine the most appropriate data collection method and sampling approach.
This paper will attempt to highlight the process of choosing the appropriate data coll...
Are employees being managed to maximize their productivity as well as commitment to the success of the restaurant'
What are the best approaches to attract new customers, and to keep and grow existing customers'
To arrive at the appropriate choices, the alternatives for both data collection method and sampling approach will be discussed. This discussion will include an analysis of the advantages and disadvantages of each method and approach as well why it is appropriate or not appropriate for the given situation. In essence, this paper will provide insight as to how to choose the right data collection method and sampling approach.
Data Collection Method
There are several data collection methods that a researcher may choose to employ. Also, the researcher may choose to combine some of these methods in order to gather the necessary data more effectively. The basic methods that may be used singularly or in combination to achieve specific research objectives are as follows:
Internet surveys / Online Data Collection
Store checks and mystery shops
Internet surveys/online data collection
Conducting market research online allows the researcher to gather data in a simple, easy, and effective manner. With the internet, one can create interactive electronic surveys for specific markets or groups. Also, one can create surveys that reach wide market bases through the use of the Worldwide Web.
Internet surveys are the most cost effective way to gather data internationally. Using various programming techniques, one can easily randomize data gathering. It is most effective in gathering data from a large segment of the population. However, there is a tendency for internet surveys to be non-representative of the entire