Internet Shopping

College
Essay
Business
Pages 5 (1255 words)
Download 0
San Francisco Chronicle staff writer Verne Kopytoff reports that forecasts suggest a strong e-commerce even ten years after its founding. Studies conducted by Jupiter Research and Forrester Research predict a rise in shopping online as compared to retail selling…

Introduction


A long traditional framework in marketing is a worthwhile lens to look through when charting a path for success (i.e., formulating strategy and tactics) in ecommerce. This framework is known as the consumer buying decision process and it encompasses all consumer behaviors related to buying. It consists of five general stages. Consumers may not experience all of the stages for each buying decision.
-Purchase - payment and acquisition of product (n.b., the product purchased is not always the one preferred by a consumer -- e.g., when Coca Cola is not available on an airplane, many people drink Pepsi).
-Post purchase - behavior related to both the felt comfort and satisfaction levels with the purchase experience and decision; all product related activities that one does after purchasing a product (e.g., returning an item, using an item and being either satisfied or dissatisfied, spreading word-of-mouth).
Bruce D. Weinberg in the same article further states that "The Internet creates an information intensive environment where power and success is very much high quality information and the ability to best understand and utilize it. Exchange (i.e., buying and selling) information is typically generated by either buyers or sellers,
though certainly others can generate relevant exchange information - ...
Download paper
Not exactly what you need?

Related papers

Factors that Motivate Consumers Towards Internet Shopping
34). Also, it is “a virtual realm where products and services exist as digital information and can be delivered through information-based channels” (Meuter, et al., 2000, p. 50). These various definitions of online/internet shopping/retailing as the more concrete media, system, or network, to the more abstract “virtual realm” is testament to the various levels this phenomenon affects the…
INTERNET
There are almost 100 countries that use internet for variety of purposes. The main purpose is yet the demand of information. Business on the internet is growing at a much faster pace. EBay and other such internet based corporations used internet to provide a customer an ease to shop online with going anywhere. Similarly some organizations use the internet to hire persons from all over the world.…
The influence factors that affect to the Thai consumers' decision on online shopping
2). Customers are seen as kings in their own accord as their behaviors in purchases are dependent on the treatment given by sellers. Moreover customers preferences and needs influence the suppliers production practices in that suppliers would not supply the goods that have lower reception within the market and thus customers say proves supreme. The supremacy of the consumers is not only explained…
Internet shopping is the high street store doomed?
Amazon.com (NASDAQ: AMZN) seems to sell just about every possible category of retail goods under the sun these days, as the venerable online e-tailer has expanded from books only to car parts, electronics, groceries and even pet supplied. With that said, most of these categories are products. Well, how about services Why doesn't Amazon.com sell them Or at least, allow third parties to sell…
Online Shopping Research Proposal
Consumer value basically refers to the satisfaction that the buyers get after purchasing a product (Burke, R., 2002). People belong to different localities and different age groups might have different views about the consumer value from online shopping and to prepare a marketing strategy for people of different ages and localities it is crucial to understand the differences in their thinking…
Internet Shopping
A long traditional framework in marketing is a worthwhile lens to look through when charting a path for success (i.e., formulating strategy and tactics) in ecommerce. This framework is known as the consumer buying decision process and it encompasses all consumer behaviors related to buying. It consists of five general stages. Consumers may not experience all of the stages for each buying decision.…
Online Shopping
The aims of this study were to identify the phenomenon of online shopping and probe the various factors that either promote it or hinder it. The research also addressed the issue if online shopping would effectively replace street shopping. This was sought to be done through the analysis of existing literature in the area and through primary research involving a sample of online shoppers. The…