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Business Dissertation - Research Proposal Example

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Summary
SMEs are very important for the national economy, SMEs account for 58% of UK employment (DTI, n.d.). However, many businessmen of small and medium enterprises lack marketing knowledge and the necessary skills to survive the present global economic crisis.
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Business Dissertation proposal
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A largely qualitative methodology will be adopted for primary data collection. An e-mail questionnaire will be the basic tool of the survey. The sample of SMEs will be a systematic random one and it will be drawn from national business registers. Since this will be a small-scale study the data will be analyzed by manual methods using a "data preparation grid" (Munn and Drever, 1990). The use of structured grids facilitates the identification of emerging patterns. The literature search will aim to be comprehensive, but restricted access to primary literature, for example due to the remote location of material sought, will exclude consideration of some sources in the actual literature review.

The collection of primary data will be based on a survey of 100 SMEs, the number in the sample limited due to the restrictions of time to complete the project and resources to support it. 8. Resources Computing and library facilities at University will be used extensively in support of the project. 7. Timetable

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