StudentShare solutions
Triangle menu

Internet Retailing - Essay Example

Not dowloaded yet

Extract of sample
Internet Retailing

In particular, its ability to provide information, facilitate two-way communication with customers, collect market research data, promote goods and services and ultimately to support the online ordering of merchandise, provides an extremely rich and flexible new retail channel (Doherty and Ellis-Chadwick, 2003). Indeed, online shopping is now estimated to be the fastest growing area of internet usage (Forsythe and Shi, 2003).
Given the internet's potential to radically re-configure the underlying processes of retailing, and because of the highly dynamic and innovative nature of the electronic marketplace, there has been an explosion of academic interest in the application of this new electronic phenomenon, in the retail context. It is not, perhaps, surprising that from such a highly dynamic organizational phenomenon, an equally dynamic body of literature should emerge. Moreover, because the commercial exploitation of the internet has technical, logistical, commercial, strategic, behavioral, social and legal implications, the emergent body of literature is both extremely large and highly diverse. ...
A small number of researchers have already risen to the challenge of reviewing the internet literature, and three reviews, in particular (Reynolds, 2000, Ngai, 2003) have been influential in shaping this study. However, all three have their limitations. Reynold (2000) and Ngai (2003) have both addressed the related field of internet marketing, but have chosen not to adopt an explicit retail focus, whilst the Reynold's (2000) review, which does have an internet retailing focus, is now rather dated. Consequently, the primary aim of this paper is to present a review and critique of the internet retailing literature, which seeks to highlight key themes, emerging patterns and perhaps most importantly gaps that are still to be filled. Given the growing recognition that the internet has the potential (Porter, 2001) to significantly affect an organization's strategic positioning, we were particularly interested to explore the extent to which strategic issues have been explicitly tackled in the internet retailing literature.




Al-Hadaayah Bookstores

Al-Hidaayah is predominantly a books retailer, with interests in books retailing as well as publishing. Its principal business is the retail sale of "trade books" (generally hardcover and paperback consumer titles, excluding educational textbooks and religious titles), mass market paperbacks (such as mystery, romance, science fiction and other popular fiction), children's books, bargain books and magazines. Al-Hidaayah is the pioneer and still the leading operator of book superstores in the UK. Its flagship store on central London has been widely recognised as the most authoritative bookstore in the country, and perhaps, the world. Al-Hidaayah has a private label strategy, ...Show more

Summary

The emergence of the internet in the 1990s, and its application in electronic commerce, generated a huge amount of interest amongst academics, politicians, industrialists, bankers, managers and entrepreneurs. As an effective, new communications channel, the potential of the internet appeared obvious - easy access, flexibility, speed, ability to communicate large amounts of information, cost efficiency and easy maintenance - to name but a few…
Author : daishamcculloug
Internet Retailing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Internet Retailing"
with a personal 20% discount.
Grab the best paper

Related Essays

Analysis of the Effect of the Recession on Hypermarket Retailing Industry in Brazil
In the analysis of recession effect of hypermarket retailing industry in Brazil it has to be understood that “Brazil has emerged as one of the leading markets in the world. There is huge growth of sales in the retail sector. It is expected to grow continuously over the next few years because of a constantly declining inflation rate, which allows continuous expansion of credit conditions ease; i.e., substantial demand for durable goods and real incomes and growing demand for non-durable consumer goods” (Retail Market Industry Brazil 2009).
10 pages (2500 words) Essay
The impact of internet marketing in retailing
The impact of internet marketing in retailing. In the ultra modern age of today, the most vital area of development would be Electronic Commerce through internet marketing. E-com has already been initiated in Europe and the USA. The concept is simple; when we need an article, we should send an E- mail to the nearest retailer or super market or grocery shop for needs.
9 pages (2250 words) Essay
The impact of internet marketing in retailing
..….………………….……………………………….4 Literature Review………………………………..………………………………………4 Current Scenario………………………………….……………………………….……..6 Analysis & Conclusion………………………………………………………………………….
6 pages (1500 words) Essay
How does the internet affect the international strategy Use Porter's 5 Forces and tell how internet shape and change the busine
Technology enables an automation of manual procedures and a faster processing of information. Another key innovation in the field of IT is the Internet. The internet has generated new communication channels and other business techniques that improve the organisational efficiency in handling financial and business information.
4 pages (1000 words) Essay
Contemporary Retailing
The subject of interior decoration has huge scope and is applicable to numerous fields of business. The term interior decoration goes with decoration of home, supermarkets as well as retail counters.
8 pages (2000 words) Essay
Retailing Industry
The context of retailing industry is set in the introductory part. The main body of the paper analyses four aspects of IT use, that is: infrastructure, strategy, global operations, and outsourcing. General presumptions for the essay is that large companies have vast resources and complex structure, while SMEs make the use of limited resources and more transparent internal system.
12 pages (3000 words) Essay
Analysing .... Internet Marketing Strategy
Internet marketing enables us purchase whatever we require, whenever we require it. Internet marketing is capable of attracting potential customers to a company’s website, and increasing
12 pages (3000 words) Essay
E-retailing and logistics
However, just like the local marketplace, the world of e-commerce is extremely competitive (Dennis, Fenech, & Merrilees, p. 51,
4 pages (1000 words) Essay
Price Rigidity in Internet Retailing
ing (or electronic retailing) ,price rigidity is outlined as set of technological, organizational and managerial capabilities that permit a firms prices to be made accessible to consumers and businesses via websites and other means to support the sales transactions for
2 pages (500 words) Essay
Analyse and discuss how the introduction of internet technologies has and is changing retailing. Give examples to illustrate your answer
ne retailing comes from the sales of the products and the services through subscriptions to the websites and through online advertising (Doherty & Ellis-Chadwick, F, 2010). Online retailing or the e-retailing began over twenty years ago around 1997, after the discovery, many
2 pages (500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation