Arts and Events Management - Assignment Example

This report will help maxim zinging the use of all facilities on offer within the Theatre such as the following:

• Main auditorium: 1000 capacity, with fixed raked seating & high specification stage, lighting & sound system with sprung floor.
• Studio: 150 capacity, used as raked seating & flat floor & can also be used as a workspace for small events or workshops. It also has a sprung floor and lighting systems.
• Cinema: 100 capacity, & film project equipment.
• Gallery: 12 x metrete (also attached to bar and cafe areas).

Within this report I will be looking at many of the key factors that will be crucial in the process of planning this project.  I will be looking at the following in detail:

1. The background, culture, demographics and the cochairmen within a 30mile radius of Read center.
2. The key business competitors within the entertainment industry within the catchment of Reading.
3. The stakeholders such as Local Arts groups, Universities, Colleges, and the current political party.
4. The economic and social fa that surrounding the town of Reading.

These four key points will be discussed through a several imperative sources such as the most recent government census 2001 that can be found over the internet as well as websites such as, upmystreet.com and mintell.com. This will then help to compile a detailed plan of strategic objectives that will then be used by the ‘Theatre Royal’.

The various elements of operational planning have been discussed as part of the case study of Theatre Royal. It may be seen that the various aspects of operational planning have been tied together under the various headings as follows.

Background

Berkshire Sub-Region Context Map (refer to Appendix 1.0) shows Reading just to the west of the city of London. As you can see Reading is a prime location for any already existing or new organizations has easy access to top motorways in the south-southwest gland such as the M3 and M4 giving easy access to the M25. The location is also within 25 minutes’ drive from one of Europe’s largest trading estates fueling many new jobs in southern England in the town of Slough.

Reading is a very multicultural town consisting mainly of Christians (62.63%) however there are many others from a number of religious backgrounds such as Muslims (4.0%), Hindu’s (0.99%), and people who state themselves as having no religion (22.0%), (Refer to Appendix 1.1).