According to the Entertainment and Leisure Software Publishers Association (ELSPA), "the UK gaming industry recorded a trade close to 200m in 2005 and is on a continuous inclination". These facts are favorable to the success of GameODrome. Being nave, GameODrome has to compete with several competitors and prove to the consumer that striking a deal with them is easier and more accessible.
The advent of Internet has drastically changed lifestyles. E-Marketing is the latest revolution in Internet which allows buying goods while sitting at the luxury of one's home. Many companies now provide their sales and services through internet.
One should know and understand various frameworks of E-marketing and their role in promoting a company. E-Marketing consists of several theoretical models, which provide a company with the tools to support the essential elements of marketing, namely price, promotion, product and place. The important models are:
Merchant Model: This model is typically used by traders, resellers, wholesaler and retailers of goods and services. It includes 24x7 ordering and one to one custom marketing (embellix, 2000). This would be the most efficient solution for GameODrome, as its main form. It provides catalogues which make it easy for the consumer to choose a product.
Auction Model: This model emulates the traditional 'bidding' model. It implements the bidding mechanisms by presenting goods and their value online. For GameODrome, this model would not be an immediate prospective. However once GameODrome establishes itself in the online industry, it can use this model to make 'year-end sales' and allow flagship firms to auction their goods.
Manufacturer Model: It is used by the manufacturers directly to communicate to the consumers about their goods and services.
Affiliate Model: In this model a company becomes an 'affiliate' of another company to advertise itself or its products and needs to pay certain amount for using it. This model can work well as a secondary model for GameODrome.
Advertising Model: In this model, a company uses another website to advertise with the use of banners.
Subscription Model: This model is generally used by Online Libraries and Scientific Organizations, where certain amount has to be paid as subscription charges to view or download any content offered (commissionjunction.com, nd).
Logistics Model: In this model a company manages the logistical activities of another company. It is useful to organizations that have a strong foothold and already generated sufficient revenue.
The implementation of the