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International Tourism Development - Essay Example

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Like any other industry, the tourism industry is hugely influenced by macroeconomic factors. This is even highlighted as the world is rapidly becoming more integrated due to globalization. In order to dully understand the current macroeconomic factors shaping international tourism, the PEST framework which deals with the political, economic, sociocultural, and technological factors needs to be examined.
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International Tourism Development Essay
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International Tourism Development

This project was adhered to by 22 countries and stretches 12,000 km. Another is the creation of Task Force for Destination management which is a move to further decentralize tourism administration in a global scale. Some concerns of the task force include: management of congestion at coastal destinations; economic measurement of tourism at the local level; destination marketing for cities; information and communication technologies; human resource development; and risk and crisis management at individual tourism destinations. This has significantly improved tourism destinations especially in emerging economies.
It is irrefutable that tourism depends on the economic conditions of different nations. Currently, this is reflected by the tourism activities of the growing economies like China, India, and Brazil. As economies grow, it is often expected that the level of disposable income also rises and a significant portion of this increase in income will be spent on tourism. This fact is mirrored by the current trend in tourism. As more emerging economies are growing, there is a stronger demand for tourism. According to the World Tourism Organization, tourism for leisure surpasses tourism for business purposes in 2005.
Sociocultural Sociocultural factors specifically the perceived importance of taking holidays and vacations are improving demand for tourism. The global mentality which is the current trend also increases the attractiveness of travel.
Technological innovation also has a significant impact on the tourism industry specifically on how tourism business is conducted. The advent of the internet technology proved to be highly beneficial in the marketing efforts of tourism companies. Consequently, firms are able to market at a lower cost, reaching more geographic locations and market at a faster and more efficient way. Another role of technology is the facilitation of e-conferences for the benefit of members.
Question 2. Evaluate the role of global stakeholders in contributing to the development of international tourism.
The various players in the international tourism undoubtedly contribute in its development. This section will consider the main stakeholders in the international tourism industry in their contributions, both positive and negative. Considering the scope of their influences, four major stakeholders are identified namely World Tourism Organization (WTO), government, and anti-tourism organizations.
The WTO was created as a specialized agency of the United Nations to oversee the development of the tourism industry. Since its establishment, the organization has been influential by serving as a global forum for tourism policy issues and practical source of tourism know-how. Also included in its goal is the promotion of technology transfers and international cooperation, in stimulating and developing public-private sector partnerships and in encouraging the implementation of the Global Code of Ethics for Tourism. Together is the view to ensuring that member countries, tourist destinations and businesses maximize the positive economic, social and cultural effects of tourism and fully reap its benefits, while minimizing its ... Read More
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