RELATIONSHIPS & CULTURE - Essay Example

Only on StudentShare

Extract of sample
RELATIONSHIPS & CULTURE

Cultural distance and differences are widely used constructs in making international business relating to expansion of foreign investments, entry mode choice, and performance of affiliates (Shenkar, 2001). Likewise, relationship marketing emphasises on customer retention and satisfaction instead of focusing dominantly on transactions and sales. It is said that an organisation needs to improve its level of competitiveness in a globalised market in order to survive the competition if not to dominate it, and marketing tactics help tremendously in achieving this endeavor. Literatures say that among these tactics is the employment of relationship marketing that aids the firm to market internationally its product or service.
A firm's external operations entail an understanding of how cultural differences affect international marketing decisions. This understanding can be utilised in predicting strategic movements and responses of competitors and thus enables the firm to design effective competitive strategies. International sales negotiations are the primary focal point of this understanding (Tse, et al., 1988, p. 81). The internal conduct of multinational firms also needs knowledge of the impact of culture on marketing decisions. ...Show more

Summary

This paper aims to discuss why marketing internationally requires a good understanding of Relationship Marketing and of cultural differences. International Marketing is the application of marketing principles in the international domain, which is said to be a product of the process of internationalisation…
Author : arne44
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"RELATIONSHIPS & CULTURE"
with a personal 20% discount.
Grab the best paper

Related Essays

Relationships Among Organizational Culture, Human, Resource Practices and its CEOs Leadership Style
In most cases, most employees of the organization are aware of what is expected of them for them to attain the organizations goals. A good organizational culture should be one that is not detrimental to the organizations growth and effectiveness. For example it should not have a myriad of bureaucracies and rules.
4 pages (1000 words) Essay
Consumer Brand Relationships
Brands that appear to contain positive human characteristics constantly win over other brands that are depicted as merely being products and not anything more.
8 pages (2000 words) Literature review
Culture
At the very least the Chinese culture is high context in nature which means that emphasis is laid on the underlying meaning rather than explicit meaning. This means that gestures and non-verbal language is given great importance which may result in room for misinterpretation.
6 pages (1500 words) Assignment
Business Culture
Business and culture are intertwined to a greater or lesser degree in any country. It is a challenge for any company to understand how culture affects business practices in its own country, let alone elsewhere. Half of business alliances fail in any case (Morosini).
12 pages (3000 words) Essay
Organizational Culture
Buchanan points out that the ideal of most organizations is that their staff relationships are inclusive, collaborative relationships of trust and openness, however, he points out that this is often not the case. I agree with the observation that contemporary organizations view competition as having to be held in balance with cooperative working policies.
10 pages (2500 words) Essay
WE ARE A COFFEE SHOP CHAIN IN CANADA AND WE ARE EXPANDING TO BRAZIL.
The coordinators should be able to work in every sector from understanding the aspects of the business to creating support at the community level, to government actors and markets
4 pages (1000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT