Integrated Marketing Communication ( Assignment 2) - Case Study Example

Only on StudentShare

Extract of sample
Integrated Marketing Communication ( Assignment 2)

Along with the internal marketing, the integrated marketing communication is also one of the important concepts because it is only with the help of the integrated marketing communication that how and why the product becomes more important and how the customers are influenced to buy that particular product. Integrated marketing communication is the most important process and with the help of which any brand can gain success and can gain popularity too. Gaining success is the most important for any company. (Kitchen, 2004)
According to the American Marketing Association, Integrated Marketing Communication (IMC) is termed as a planning process which is designed to assure that all the brands which are created are according to the needs and demands of customers. (IMC) integrated marketing communication is termed as a holistic approach of the marketing level. Along with this, the concept of integrated marketing communication also consists of the offline and online marketing channels. Online marketing channels basically consist of different kinds of e-marketing programs or campaigns, from different level of search engine optimization, different kinds of the email banners and also the pay per click programs. ...Show more


As mentioned in the last paper Austali bikes imported from Italy are specially meant for females in order to provide them better facilities. The manufacturers of these bikes always want to make these bikes the most popular and successful among customers, this is the reason why the internal marketing of these bikes is being done in an efficient manner…
Author : tsmitham
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Integrated Marketing Communication ( Assignment 2)"
with a personal 20% discount.
Grab the best paper

Related Essays

Apple Inc. Integrated Marketing Communication.
The present age of business environment has been dubbed as the age of immense competition characterized by high fluctuations and turbulence in the business environments. Business organizations across the globe are trying to therefore ensure overall organizational efficiency in order to gain an edge over their competitors.
12 pages (3000 words) Essay
Integrated Marketing Communication Project
The designed questionnaire was taken to the chosen set of respondents who were necessarily consumers who had purchased an Apple product. In response to a question on the main aspects that influences brand evaluation by the customers it was observed that the main aspects that influences them.
10 pages (2500 words) Essay
Fundamentals of Marketing: Case Study Assignment - NISSAN
Nissan a Japan based company is a world famous and pioneer brand in car industry. A new brand is being introduced with the name of “Nissan LEAF” by the company. Report builds up on different communication tools that are used to establish and promote this brand.
10 pages (2500 words) Assignment
Integrated Marketing Communication Project
In this regard the aspect of customer relationship management has gained widespread importance among the business organizations towards maintaining a cordial relationship with their existing customers. Organizations are leveraging the benefits of information technology to maintain favourable relationships with their customers.
4 pages (1000 words) Essay
To Build a Strong Brand within the Fashion Industry: A Multiple Case Study Approach
The focus on the secondary resources concerning this particular research topic and the approach of involving case studies have enabled the research to achieve its objectives, that have been discussed in this study.
10 pages (2500 words) Essay
Integrated Marketing Communications Assignment 2
It serves areas including Northwest England, Greater London, North Wales, Scotland and West Midlands. The train operates in various forms such as, diesel multiple units, electric unit, driving trailer as well as passenger carriage. The company had started its operations in the year 1997 (Virgin Trains, 2013a).
9 pages (2250 words) Assignment
Marketing Communication Master Assignment
This has displayed a growth of more than 97% in retail sales of electrical goods compared to all other sectors at 28% during the same period of 1995 to 2001. This rate of increase is attractive enough for further forage into the market. This rate has been continuing to grow much beyond this period.
20 pages (5000 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email