Got a tricky question? Receive an answer from students like you! Try us!

Integrated Marketing Communication ( Assignment 2) - Case Study Example

Only on StudentShare
Author : tsmitham

Summary

As mentioned in the last paper Austali bikes imported from Italy are specially meant for females in order to provide them better facilities. The manufacturers of these bikes always want to make these bikes the most popular and successful among customers, this is the reason why the internal marketing of these bikes is being done in an efficient manner…

Extract of sample
Integrated Marketing Communication ( Assignment 2)

Along with the internal marketing, the integrated marketing communication is also one of the important concepts because it is only with the help of the integrated marketing communication that how and why the product becomes more important and how the customers are influenced to buy that particular product. Integrated marketing communication is the most important process and with the help of which any brand can gain success and can gain popularity too. Gaining success is the most important for any company. (Kitchen, 2004)
According to the American Marketing Association, Integrated Marketing Communication (IMC) is termed as a planning process which is designed to assure that all the brands which are created are according to the needs and demands of customers. (IMC) integrated marketing communication is termed as a holistic approach of the marketing level. Along with this, the concept of integrated marketing communication also consists of the offline and online marketing channels. Online marketing channels basically consist of different kinds of e-marketing programs or campaigns, from different level of search engine optimization, different kinds of the email banners and also the pay per click programs. ...
Download paper

Related Essays

Apple Inc. Integrated Marketing Communication.
The present study would analyze the business strategies of Apple Inc one of the most formidable brands present in the market. The choice of the organization assumes significance considering the magnanimous image of the brand that is known as a synonym for innovations in the business markets. …
12 pages (3012 words)
Integrated Marketing Communication Project
The designed questionnaire was taken to the chosen set of respondents who were necessarily consumers who had purchased an Apple product. In response to a question on the main aspects that influences brand evaluation by the customers it was observed that the main aspects that influences them particularly in the customer segment of Apple was quality. Customers often perceived a product on the basis of product features and reputation of the brand as they felt it added value to their social status as well. A certain section of the respondents also stated the importance of price as a crucial aspect…
10 pages (2510 words)
Fundamentals of Marketing: Case Study Assignment - NISSAN
Report also tries to establish and compare the concepts of market orientation, production orientation and sales orientation and clarifies which one of these philosophies are used by Nissan. Contents Fundamentals of Marketing: Case Study Assignment - NISSAN 1 1. Nissan Profile 4 1.1 Company History 4 1.2 Objectives of the company 4 2. Company Orientations toward the Marketplace 5 2.1ntroduction 5 2.2 Comparative Analysis 5 2.3 Nissan Marketing Philosophy 7 2.4. Conclusion 9 3. Branding and Positioning of Nissan Leaf 10 3.1 Introduction 10 3.2 Branding 10 3.4Promotion Mix of Nissan leaf 12 3.5.…
10 pages (2510 words)
Integrated Marketing Communication Project
Software packages like SIEBEL and others are being used by the organizations in this regard. The present section would analyse the customer relationship management techniques employed by Apple Inc to maintaining relationships with their existing customers and to increase their loyalty towards he brand. Loyalty Programs of Apple Customer loyalty programs at Apple largely focus upon creating a unique image of the product in the minds of the customers. In this regard Apple focuses upon its mass appeal and its immense brand image to foster a spirit of loyalty among the customers. The podcasts…
4 pages (1004 words)
Integrated Marketing Communications Assignment 2
First class passengers are served breakfast along with afternoon and evening meals. There is an onboard shop serving a range of alcoholic, cold and hot beverages. The train service has been identified in various industry awards. In the year 2010, it was awarded as Year’s Best Rail Operator at Travel Globe Awards. It is also known as one of the most preferred domestic passenger service in the United Kingdom. The trains are known to be environmental friendly as their carbon dioxide emission is 78% less than average domestic flights and 76 % less than cars (Virgin Trains, 2013b). Integrated…
9 pages (2259 words)
Marketing Communication Master Assignment
A stable housing market and a stable growth in the industry and economy, usher in a stable requirement for the electrical, both brown and white goods in the market. The over all requirements in the market have been tending towards a growth that is both uniform and stable. Secondly, in UK audio visual products sell the maximum among all European countries. Research indicates that the hi-fi mini and micro systems have replaced the midi stacking systems in the audio visual industry (Geoffrey A Moore, Aug 1996). In addition to this, it also indicates that the future course of work is in the…
20 pages (5020 words)