Baby Food - Assignment Example

Our baby foods will include fruits, vegetables, meat, chicken and rice. They would all be full of nutrition and will fulfill baby's body growth needs. The company will have 3 main units; the baby food unit, clinical nutrition department and the research and development department. They all will work simultaneously analyzing the market needs and improving the product. European Union; which is the union comprised of 27 member states of Europe has set rules and policies for the business which have to be adhered by the company. The company has devised few strategies which would help it in the stage of final implementation of the project.
The company's aim is to manufacture and sell the baby food for the baby's from age 4 months to 2 years. Our intention is to produce premium quality food which fulfills the hygienic standards and is full of nutrition's for the baby, keeping in mind his growing needs.
It will be a new experience for the company to enter into a new market, thus realizing its needs it has signed partnership agreement with local manufacturers Mr. Z and Mrs. Z who will help in implementing appropriate strategies, plans and provide necessary knowhow to the company about the local market. The profits will be shared in the ratio of 20:80, 20 % to Mr. and Mrs. Z and 80% to the company. Furthermore the company will finance the projects and Mr. and Mrs. Z will aid in selling the products to local retailers.
Location
The company will require setting up its factories in Europe in order to manufacture baby food, thus it has decided to enter Europe in 2 countries; United Kingdom and Spain. It has planned to establish its factories in London and Madrid respectively. As being capitals these two places are easily accessible with transport facilities and there is ease of goods availability. In addition they are busy cities and will attract many audiences. As far as languages spoken in these two countries we will have to hire salesman with power over English and French languages with which much of the population of these two countries is familiar with.


Start up requirements

Product Description
The demand for baby food is rising and so the company will manufacture premium quality baby food including mashed vegetables, fruits, meat, and chicken, rice etc. which will contain right amount of vitamins, proteins and essential elements to suit the bowel requirement of the baby. Its main focus will be on;
1. Fruits and vegetables
The baby needs tasty food which is healthy and suitable for his age, thus the company will produce variety of individual and mixed fruits and vegetables in mashed form so the child finds it tasty and easy to eat. The food will contain all necessary vitamins, calcium and roughages needed by the baby at this age. It will be a solution for mothers to prepare meals in small quantity for baby's which mostly do not contain all the necessary elements for growth of child and the child finds it hard to absorb.


2. Meat, Chicken and rice
This meal will contain all available iron, protein and other ...Show more