For this especially skilled professionals have specific knowledge and skills. This report explores what actually multi-media is in the context of being an avenue of employment for millions on a global scale. It reports the characteristics of the employment market in this fast-growing sector of the global economy. It states the types of jobs that are universally accepted as being a part of the multi-media ambit and the professional and personal skills and requirements that are necessary to compete successfully. It also explores the kinds of work that have to be successfully undertaken by incumbents in the various job profiles within multi-media.
Multi-Media/New Media: New Media or even Multi-Media is a term used in relation to the "Old Media" such a print publications like newspapers and magazines that are static representations of graphics and text. In contrast multi-media is a generic term used for the many different forms of electronic communications made possible by the use of computer technology. It includes:
The list is not exhaustive but it is representative of what is most evident in new media (Webopedia Online, New Media Section, 2005). To end, multi-media is a convergence of two or more forms of media and multi-media products, after production, that can be distributed and often interacted with not only through the computer but through any electronic medium such as television, kiosks, the Internet and the World Wide Web (Professional Occupations in Multi-Media, California Occupational Guide Number 2006, Archived August 2003)
III. The Multi-Media Labour Market - Characteristics
The "Multi-Media Industry" is a general term used to define all those enterprises and people who are involved in creating, promoting and distributing multi-media products. Nevertheless, it must be understood that multi-media is not a discrete industry like others but can prevail wherever it is applied (Professional Occupations in Multi-Media, California Occupational Guide Number 2006, Archived August 2003).
According to a Ziff-Davis Press publication by Vivid Studios, 1995, there are 32 roles or occupations that can be listed under multi-media careers as below:
Executive Producer Scriptwriter Video Producer
Producer Editor/Moderator Videographer
Lawyer Content Expert Performer/Actor
Financial Consultant Visual Designer Lighting and