Establishing mutual norms and assumptions of behavior in organization, culture therefore influences the selection, priorities and ultimate success of projects.
Manifested in its key elements, such as ceremonies, rituals, stories and symbols, culture can encourage certain projects, running the project on time and within budget, close team cooperation and commitment to project goals. For example, the company can hold an annual ceremony to recognize and reward the most successful team of the year or the best team that completed the project strictly on schedule and within budget. Such ceremonies then become a part of the organization's culture, which in turn influences the future projects' selection and success.
One of the major components of team commitment is organizational citizenship behaviors (OCBs). "OCBs are acts that promote the organization's interest, but are not formally a part of any person's documented job requirements. They include behaviors such as volunteering for assignments,staying late to finish a task, or voicing opinion on critical organizational issues" (Wagner and Hollenbeck, 2005, p. 144).