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Health & Spa Tourism - Essay Example

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Health & Spa Tourism

Health Spa over the years has proved to be extremely effective in treating disorders. However the health spa tourists are not essentially people with health problems, it also includes people who seek mental peace and tranquility.
2. Identify the reasons for the growth of your example of SIT. Link your discussion to factors such as trends in consumer behaviour and the tourism industry's search for competitive advantage. (3-4 reasons)
By the year 2025 it is expected that the health spa tourism industry will become one of the most important and largest industries of the world. This sudden rise in popularity of health spa industry can be explained by analyzing the trends in the consumer behaviour and the tourism industry's search for competitive advantage.
Across nations and across races, there has been an increasing awareness for fitness and healthy living. Among everything else today's consumers attach maximum priority to health and this trend is likely remain the same in the times to come. Awareness has struck the masses at a time when greater income and employment opportunities have given them enhanced purchasing power and disposable income. This has also resulted in the emergence of newer and better health care products and services. ...
Awareness has struck the masses at a time when greater income and employment opportunities have given them enhanced purchasing power and disposable income. This has also resulted in the emergence of newer and better health care products and services. When discussing trends in consumer behavior and the subsequent rise in the health spa tourism business, mention of today's working environment and sedentary lifestyle is imperative.
Today's men and women work under increased stress levels and an lead extremely sedentary life devoid of physical exercise and that leads to increased demand for health and relaxation related products and services. Health awareness among the masses coupled with rise in the pensionable population has made health spa tourism even more attractive. Unlike earlier days, today aged people want to stay fit, remain healthy and enjoy the benefits later in life.

Every firm or industry to sustain itself and make it viable in the long run, strives to identify its competitive advantages and thus strategise them to further their business. Similarly health spa tourism provides the tourism industry with the much desired competitive advantage among all the Special Interest Tourisms. Health Spas offer a host of services that leave the customer with excellent experience and craving for more. Spa tourism at the present times focuses more on relaxation and beautification rather than healing and treating diseases. Quality and excellence are two parameters that have helped the health spa industry to retain its competitive advantage over the years.

3. Who has responsibility for providing this particular type of product or service and to whom' Role of entrepreneurs and small ...Show more


Tourism products and services have evolved over the years to bring to consumers better and enhanced travel experience. Special Interest Tourism is one of the fastest growing areas of the tourism industry in the 21st century. Inflated demand for SIT products has given a huge boost to the travel and tourism industry…
Author : buck92
Health & Spa Tourism
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