Global Marketing - Case Study Example

Only on StudentShare

Extract of sample
Global Marketing

It has already made an unplanned foray into India, but is not finding the move very successful. This is despite the fact that the mobile communication market in the country is huge and the potential to grow exists especially in the larger towns (not the four big metros in the country) and semi urban areas. This report is a global marketing opportunity analysis for entering the Indian market. This is a preliminary to a full fledged marketing plan which will be prepared at a later stage.
Political Factors: The following political factors is the key concern; Current / future taxation policy to be monitored. Current and future Political supports will render a great control to the regulation of business of a country and add value to clients and other business also. Bank loan facility such as bank guarantee to be made in between employers and bankers and the bankers provide the finance on a instalment basis i.e. on the basis of work progress. Trade bodies to be complied with such as trade license to be provided by the Government bodies to start the business and the license to be renewed periodically (yearly). To be make sure, concerning the war effects and related draw back on the affected Country. Stability of political environment also another important factor. Government policy i.e. rules and regulations influence the business requirement. ...Show more


This is a global marketing opportunity analysis with regard to the international expansion of XYZ Telecom into the Indian market. XYZ Telecom is a UK based company and has a major presence in the country and many markets in Europe. XYZ Telecom is a service provider in mobile communications…
Author : mbreitenberg
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Global Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Global Marketing
Overview The case study is about the global marketing initiatives of the Inniskillin wine company and its internationalisation strategy in Canada and abroad. It can be mentioned that the global marketing is quite complex, widespread and expansive. In the context of global marketing organisations, it is of the notion that global consumers tend to contrast in their consumption behaviour from one culture to another.
3 pages (750 words) Essay
Nike's Global Marketing Strategy
The world of 21st century is a world of zero geographical barriers. The evolution and speedy emergence of high speed internet connectivity has played a major role in the process of eliminating the physical challenges related to the existence of physical barriers among the countries, which previously played a major role in the process of gaining information and other access from countries around the world.
8 pages (2000 words) Term Paper
Global Marketing Plan
ive Summary In an age of cut throat market competition it has become imperative for every business organization to undertake strategies that can help in enhancing the market share of the firms. International expansion is perhaps one of the most important strategic initiatives taken up by the firms for meeting the challenges of the business environment.
8 pages (2000 words) Essay
Global Marketing: Starbucks Coffee
With the changing economic environment, factors such as globalization of markets, international economic integration, removal of barriers to business and trade, and increased competition have enhanced the need for new markets. It is one of the most important infrastructure requirements, which is essential for the expansion of opportunities.
3 pages (750 words) Essay
Global Marketing Operations
The global market share of Samsung by 2005 had been 12.7% compared to 32.7% enjoyed by Nokia and 18% enjoyed by Motorola. This comparative scenario makes Samsung always aggressive to work hard and move towards achieving true leadership position in the world.
3 pages (750 words) Case Study
Various Marketing Management Topics
The visual of the deer is suggestive of a leap forward, which appeals to the advertisement's secondary audience, the parents. The deer and a stroll in the sanctuary make a subtle appeal to the children's love of nature and spirit of adventure. These elements serve to attract attention, the cognitive stage in the response hierarchy of the communication process.
8 pages (2000 words) Essay
Jamie Dimon and Succession Planning at JP Morgan
Among such issues, the issue of an individual holding two key leadership posts inside an organization, that too a big organization,
4 pages (1000 words) Essay
Global Marketing
The headquarters, North Dakota, is supposed to be the link helping R & D realize profit (Koetler & Keller 2005). a. In the early 2000’s Levi Strauss was accustomed to selling his product the same way irrespective of
1 pages (250 words) Essay
A Comparison between Islamic and Non-Islamic banks and companies in terms
On this context, in order carter for customers’ needs to banking of their currency ,banking system has been seen as major business to this region. Two
12 pages (3000 words) Research Paper
Global Marketing
The advertisement done in the US is slightly different from Brazilian advertisement subject to the perceived preference of disposable diapers among the American customers (Weiss and Cooke, 2010). The promotions of the disposable
2 pages (500 words) Research Paper
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email