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Coca Colas Marketing Strategy - Case Study Example

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The Coca Cola Company is one of the world’s leaders in soft dink sales. It produces and distributes several brands of beverage internationally. The company also manufactures and distributes many fruit juices and other non soda beverages. It is based in Atlanta, Georgia. Coca-Cola’s soft drinks include its flagship product Coca-Cola, popularly known as Coke, Diet Coke, Tab, Sprite, Fanta, Fresca, the Mello Yello, and Barq’s root beer. The company’s nonsoda beverages include Minute Maid fruit juices, PowerAde sports drinks, and Nestea iced tea drinks. (Microsoft Encarta, 2006) Invented by a pharmacist named John Stith Pemberton in 1886 and was the later bought by Asa Candler in 1889 who incorporated the Coca Cola Company in 1892. Coca Cola currently offers nearly 400 brands in over hundreds of countries and territories all over the world. According to the 2005 Annual Report of the company, it sells beverage product in more than 312 countries. It further states that of the more than 90 billion beverage servings of all types consumed worldwide everyday and that approximately 4.5 billion of beverages owned and licensed to the company. Also, according to the 2007 Annual Report, Coca Cola had gallon sales of 37% in the United States, 43% in Mexico, Brazil, Japan and china and 20% spread throughout the world. (Wikipedia, 2008) Like any other companies, Coca Cola has also been involved in a number of controversies, issues and lawsuits....
Throughout the paper, COCA COLA Company is used as the main focus and object of discussion. The company's marketing strategies and techniques will be reviewed and analyzed and will be use as examples and citations. The paper aims to answer questions such as how do Coca Cola's marketing strategies and techniques contribute to its growth and success What is the impact of marketing strategies in an organization on the 21st century and in future years

2.0 Coca Cola's Marketing Strategy: A Case Analysis
2.1 Company Background
The Coca Cola Company is one of the world's leaders in soft dink sales. It produces and distributes several brands of beverage internationally. The company also manufactures and distributes many fruit juices and other non soda beverages. It is based in Atlanta, Georgia. Coca-Cola'ssoftdrinks include its flagship product Coca-Cola, popularly known as Coke, Diet Coke, Tab, Sprite, Fanta, Fresca, Mello Yello, and Barq's root beer. The company's nonsoda beverages include Minute Maid fruit juices, PowerAde sports drinks, and Nestea iced tea drinks. (Microsoft Encarta, 2006)
Invented by a pharmacist named John Stith Pemberton in 1886 and was later bought by Asa Candler in 1889 who incorporated the Coca Cola Company in 1892. Coca Cola currently offers nearly 400 brands in over hundreds of countries and territories all over the world. According to the 2005 Annual Report of the company, it sells beverage product in more than 312 countries. It further states that of the more than 90 billion beverage servings of all types consumed worldwide everyday and that approximately 4.5 billion of beverages owned and licensed to the ...Show more
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Summary

This paper “Coca Cola’s Marketing Strategy” will discuss in particular the different definitions of marketing given by famous book authors and marketing organizations all over the world. It will also tackle the history of modern marketing, functions of marketing. …
Coca Colas Marketing Strategy
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