Advertising Consultation - Case Study Example

Only on StudentShare

Extract of sample
Advertising Consultation

This paper discusses an advertising consultation of Ben Cohen and Jerry Greenfield, one of the leading producers of ice cream products in the UK market and other parts of the country. The company history date back in 1981 when two friends, Ben Cohen and Jerry Greenfield took a correspondence ice cream course after their college education. They their first ice cream shop in a renovated petrol filling station in Burlington, Vermont and later on their first plant in 1981. Since then, they have expanded their ice cream market to France, Canada, Belgium and Netherlands. Lately, there has been a great threat in the ice cream industry more so from Haagen-Dazs, a leading ice cream company that has a the highest market share in the market. This paper discusses advertising consultation advices to Ben Cohen and Jerry Greenfield on the tactic they should apply for them to survive in the market. To maximise sales within any market a sound, well defined target market group of consumers is essential. Describe/identify the UK target market that would best suit Ben and Jerry's premium ice cream. Is its primary segment different from that of Haagen-Dazs target Are the two brands too similar in their positioning to the consumer.Ben and Jerry's premium ice cream can still dominate the market thereby maximising sales within any market. ...Show more

Summary

Our market is growing and each day a new product is introduced in the market. There are so many similar products in the market that can satisfy the same need and a customer makes a choice on which is the best product that suits him. …
Author : ernieupton
Advertising Consultation essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Advertising Consultation"
with a personal 20% discount.
Grab the best paper

Related Essays

Blue Advertising Campaign
Categorization of advertising mainly is on the intended results of the advert, which is how well the advert manages to convince people to purchase a particular brand and not the others. Thus, persuasive advertising aims at persuading people to purchase a product or service.
8 pages (2000 words) Case Study
Brand Portfolio Project (advertising)
However, the company has undergone through operational transformational changes since its inception. Although it currently operates as a designer and developer of sports apparel, the company’s first operations focused in distributing products of the Japanese shoemaker Onitsuka Tiger (Frisch 4).
7 pages (1750 words) Case Study
Hardees: Brand Portfolio Project Advertising
The Hardee’s restaurant uses advertising through radio and television in promoting its products. The restaurant also makes use of print media and billboards. It takes part in community service and sponsorships to communicate its commitment to providing customers with a unique fast food experience. There are also online promotions.
9 pages (2250 words) Case Study
Advertising Campaign
The University of South Australia is a modern and successful university with a rich history. It has various divisions like business, education, arts, information technology; and engineering. It is a major source of Australian higher education offshore. International students make up for about 30% of its students as compared to the national average of 21 per cent.
2 pages (500 words) Case Study
Advertising Campaign
The aim of the present work is to analyze advertising campaign from the viewpoint of how advertising campaigns should be performed theoretically and main aspects they should account, and to create new improved advertising campaign. The object chosen for the present discussion is the Sheraton network of hotels, as the task for this paper was to choose an object out of hospitality/ tourism business.The last and the most recent Sheraton advertising campaign was launched on 10th of April, 2006.
9 pages (2250 words) Case Study
Advertising Campaign of McDonalds
The leading position of McDonald's chain of fast food restaurants on the world market is not determined but what it sells,moreover,this particular product itself has more of a negative influence on the public perception of the company.It is important how McDonald's sells its junk food - including creating the company's legend and style,enhancing image and brand,and using effective advertising techniques.There is a kind of rule in the industry of advertising that brand's positioning should undergo at least slight changes every three - five years.Throughout the last several years,McDonald's has actually had two re-branding campaigns that were conditioned by the changing situation on the market
10 pages (2500 words) Case Study
In consultation
All the verbally agreed terms and conditions will be included in the final written agreement in order to avoid future conflicts between the parties. No court would consider the verbal evidences seriously unless it is supported or
4 pages (1000 words) Case Study
Consultation, Screening and Delegation in Physical Therapy
The author states that after six weeks of therapy, the PT does not modify the plan of care based on reexamination of the patient as well as PT goals and results taking into account the patient’s complaints of swelling and continuous soreness. An omission of all documentation for interventions offered to the patient remains evident.
5 pages (1250 words) Case Study
University Hospital Consultation
Following the passing of Patient Protection & Affordable Care Act of two thousand and ten, every constituent of the industry i.e. the players, industry economics, regulation, firm structures the industry experiences a continuously dynamic structure marked by an era of
4 pages (1000 words) Case Study
Alcohol Advertising in the UK: A Critical Study of Ethical Issues and Debates
Four main advertisements have been chosen and critically discussed so as to identify the main reasons which led to non-compliance followed by the ban on these advertisements to be published for public viewing. These advertisements are of Aston Manor Brewery Company, Cider of Sweden Limited, Cell Drinks and Wild Cape Liquors Limited.
9 pages (2250 words) Case Study
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT