Got a tricky question? Receive an answer from students like you! Try us!

Strategic Hospitality Management - Assignment Example

Only on StudentShare
Masters
Assignment
Business
Pages 13 (3263 words)

Summary

Accor is one of the largest hotel corporations in the world. At present it owns more than 4000 hotels, with more than 450,000 rooms in 90 countries (Accor, 2003). More than a quarter of its hotel holdings are presently in the USA, with their flagship being the legendary budget motel chain Motel 6…

Extract of sample
Strategic Hospitality Management

Opening up of national borders in countries such as China will also provide massive new markets.
Economic: Expansion into emerging markets is needed as the economies of Europe and North America are relatively stagnant. Massive economic growth is occurring in emergent economies, with special emphasis on the development of a middle class.
So Europe as a whole (including France) has a total of about 50% of Accor's business, but the Asian market has only 9%. Considering the populations of Asia and their growing middle class, this seems a somewhat skewed proportion with ample room for improvement.
The Accor Board is planning on continued expansion with 10,000 rooms per annum over 2007/2008. This represents a fairly modest 2.2% rise per annum. This growth is planned across both established markets, such as in Europe and North America, and emerging markets in the developing world, such as Latin American, the Middle East and Asia.
The country chosen for expansion in the established market is Switzerland. The brand that will be expanded is the budget ETAP band. Switzerland is a logical and promising choice for the following reasons.
"Switzerland's economy is based on a highly qualified labour force performing highly skilled work. The main areas include micro-technology, hi-tech, biotechnology and pharmaceuticals, as well as banking and insurance know-how. ...
Download paper
Not exactly what you need?

Related Essays

Strategic Management Practice Assignment
The strategic management practice has been analyzed with respect to the operations of the Virgin Trains. This required an analysis of the external and internal environment of Virgin Trains. The external analysis has been carried out using the theoretical frameworks of PESTEL and Porter’s Five Forces. The internal analysis takes into consideration the availability of resources and the core competencies of the company. This analysis has helped in addressing the strategic issues faced by the organization. The strategic management practice has helped the company to design an appropriate course…
19 pages (4769 words)
Hospitality Management Assignment
The whole project is expected to cost an approximate of 294,949,980 pounds both in the construction of the structures and the provision of services for the first three months of the business' operations. The projected gross profit of the establishment is 850,000 Pounds per month.…
14 pages (3514 words)
Strategic Hospitality Management Case Study
Moreover, it will discover the UK consumer trends, present the variety of backgrounds of investors and give a future outlook along with a forecast which has been urbanized to illustrate the industry and the factors moving its growth and future. In conclusion, it will comment on short-term and long-term investment as well as recommending an outcome for the investor.…
6 pages (1506 words)