Corporate Strategy Assignment

Masters
Assignment
Business
Pages 5 (1255 words)
Download 0
This case study revolves around the turnaround stories of two of Europe's flagship airlines that are nothing short of national emblems; British Airways (BA) and Alitalia of late, have faced stiff competition, from low-cost airlines abroad…

Introduction

While Alitalia, a two-third state-owned enterprise was beset with labour union problems and was almost teetering near bankruptcy with net losses of 519 mn in the close of 2003 (its auditors refusing to certify its results!) (Source:ICFAI), BA was also consistently making loss in the 1980's until an ambitious privatisation programe slowly changed its fortunes by the onset of the Gulf War. BA also suffered extreme negative publicity due to some failed campaigns against competitor Richard Branson's Virgin Atlantic, facing lawsuits worth 3 million (Soure:Wikipedia), not to mention trade union problems, strikes etc. which continue until this day.
The scenario is far more encouraging today. British Airways despite some steady hurdles like high oil prices, and a strong pound, have maintained profits since privatisation and quite consistently, since 2002. Its net profit for March 2006 stands at 529 mn (Source:Hemscott). With the relentless pursuit on upgrade of fleet and service management, the loss-making Giant has transformed into a lean, mean machine. ...
Download paper
Not exactly what you need?

Related papers

Corporate strategy
This strategy pertains to the introduction of a free reward card system. Starbucks Coffee Starbucks Corporation is a global coffeehouse chain originated from Seattle, Washington. The company is the largest coffeehouse across the world having more than 17,000 stores in over 56 countries. This includes over 1,000 stores in Canada, 11,000 in the United States, more than 150 in Turkey and over 700 in…
Corporate Strategy
However, the role of mission statements in business success is not clear. Moreover, meeting the targets incorporated in the mission statement can be a challenging target for most organizations but not at the same level (Henry 2008). The role of mission statements in determining organizational success is examined in this paper; reference is also made to the value of mission statements as elements…
Corporate Social responsibility assignment
Nowadays unethical activities can no longer be hidden, as every activity against ethical CSR is investigated, communicated and broadcasted through internet by the media (Kakabadse, Rozuel, & Lee-Davies, 2005). However, if the other side of the coin is analyzed, it can be seen that that due to recent scandals, many reforms in business environment have been noticed. Firstly, the financial…
EFG Eurobank Corporate Strategy
More recently, strategy implementation has been heralded as the key to corporate strategic success (Ulijn and Amant, 2000).…
Corporate Strategy Assignment
While Alitalia, a two-third state-owned enterprise was beset with labour union problems and was almost teetering near bankruptcy with net losses of 519 mn in the close of 2003 (its auditors refusing to certify its results!) (Source:ICFAI), BA was also consistently making loss in the 1980's until an ambitious privatisation programe slowly changed its fortunes by the onset of the Gulf War. BA also…
Global Corporate Strategy
To become market leaders, Walmart, Carrefour and Tesco have adopted several innovation strategies which have ultimately helped them to become global leaders. Walmart's growth under the leadership of Lee Scoot needs special mention as the company has made significant breakthroughs after he became the company's CEO in 2000.…
Corporate Strategy Master Assignment
By July 2008 as a consequence, major banks and other financial institutions around the world had reported losses reaching $435 billion. The problem on sub-prime mortgages was exacerbated by the steady depreciation of the US dollar, whose value against the euro, for example, crossed the $1.48 threshold in November 2007 to settle at $1.50 (Phillips, 2007). While the US Federal Reserve showed no…