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Sustainable House Construction - Essay Example

This is a proposal aimed to explore how various issues faced by developers in general in the UK and Company X in particular impact on the impediment of Project H, an initiative of the Company X in the UK. The organization is currently the third largest housing development company in the UK, with an investment worth 1,799m. The only other projects larger than this are George Wimpey with 2,600m and Taylor Woodrow with 2,208m in investments (WWF 2009). However, with increasing competition, the project needs identify and address any issue that may affect its marketability in contemporary times.
The topic of research is: Impediments to Sustainable House Construction programmes. The area of focus is on project sustainability and acceptability in the face of all emergent current issues. These issues as they present themselves have been evaluated on the basis of the baseline survey that was carried out more to find the source of the problem rather than as an attempt to finad or suggest solutions. The baseline survey wanted answers to two questions:
The final study shall explore three levels of inquiry. The first shall be to identify the stakeholders in the project, their involvement during various stages up to project completion and their views on the company's priorities. The second shall be data collection and surveys of possible future customers and past customers to analyse their priorities while purchasing a residence. The third shall be the study of the relevance of sustainable and ecologically sensitive project planning, design and execution as also actual impact of this paradigm shift on potential customers. By closely analyzing Project H, this search aims to satisfactorily elucidate the issues to be addressed before during and after the construction of a housing project development and enhancing a better future through responsible construction of buildings, while moulding the development process into a more customer-centric paradigm, based on specific, quantifiable parameters. Despite a large and elaborate customer relations set-up, company X has not been able to provide the level of service and product that it would like. This study shall study customer responses to gauge whether the company was, in fact, asking the right questions or correctly evolving its policies so as to cater to changing customer requirements in a fluid economic and social fabric. The study shall include the study of previous questionnaires and studies including a detailed review of the MORI customer survey, with an analysis of several white papers in the public domain, as also review of customer sentiment from blogs and for a on the internet. A more detailed cross-section of the literature shall be mentioned in the Literature review.
This study seeks to combine these customer responses with a survey of samples of past customers of the company, to establish the positive and negative impacts of the Newcastle upon Tyne project of the company, which is its oldest and most developed. Of specific interest are customer complaints as they directly contribute towards giving insights into this topic. This target group, the customers, is the mainstay of any ...Show more


In recent times housing has become more than just a means of providing shelter to humanity. Any self-respecting housing project must take into cognizance several pertinent factors. Among the important issues are sustainability, environmental impact assessment, affordability, accessibility, culture and aesthetics…
Author : hudson94
Sustainable House Construction
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