Service Development Project - Essay Example

Only on StudentShare

Extract of sample
Service Development Project

Being able to realise the needs of the rent-a-bike, the company had decided to offer their services. The main goal of the company is to provide bikes for rent in France that will satisfy their target market and be known in the marketplace as a company that provide effective and efficient bike services.
It is important that the company will consider a good value proposition to its customers if it wishes to gain a competitive advantage over its competitors and be known in the marketplace. According to Piercy (2002) describes value for a customer, not only in terms of lower prices and higher quality, but more as a perception of one service overall benefits compared to the total cost of the service. These costs not only include price, but also the time, effort, and difficulties that may arise during the whole purchase decision and post purchase evaluation.
Piercy (2002) states, those customers have become more 'sophisticated' as awareness of marketing activity has increased. The expectations of the customer have increased so much that traditional marketing perspective where the customer is easily satisfied has all but disappeared. ...
Download paper


When a company decided to produce new service that will be introduced in the marketplace, the management should consider the concept of strategic planning. It is important to not that before the service should be initiated, the management should create comprehensive and completive marketing and service development plan to be able to know the capabilities and the weaknesses of the new service that would be provided in the marketplace.
Author : lacy33

Related Essays

The Business plan on the growth and development of car hire service
An effective business plan for the car hire service lays out the perfect strategy to realise targets and objectives. By having the capability to read the agency’s future, it is practical to form feasible strategies that work in favour of the service. In this case, it is critical to form a business plan to assist the agency’s long term objectives. This is especially if it is the first time trying to make it in this entrepreneurial venture (Barringer 2008). Some of the aspects that surround this business need addressing so as to make it simpler to deal with the hurdles that these businesses...
13 pages (3263 words) Essay
Project Management
An ineffective project planning can lead to a lot of risk management since, the processes such as monitoring and coordination lacks much seriousness. Therefore, importance of project management in organizations is a vital factor in the realization of the firm’s objectives and targets. A good project management leads to the business services of an organization gaining a lot of advantage, which appears through good attainment of goals, utilization of optimal resources and the making of informed business decisions. Another importance is that, a competitive advantage takes toll through an...
6 pages (1506 words) Essay
Community Service or Social Project Service
The information accessed by these people may take the form of case studies, theoretical literature and role plays, where their interactions with the members of the public improve their abilities, including their leadership outlook and overall leadership performance. This paper will use the case of leaders in Skid Row to explore the enhancing effect of community service on the leadership abilities and the leadership style of a leader. Lastly, the paper will discuss the ways in which the leadership of an individual reflects personal values and the ethical values of an organization. The ways in...
6 pages (1506 words) Essay
The plan includes a project initiation document that explains the objective and the importance of this project. Thereafter a detailed work breakdown structure has been formulated explaining the entire task associated with the project. A staff plan as well as a budget plan has also been drafted in order to explain the management regarding the requirements of the project. A project schedule has also been prepared giving an estimate of the time required to bring the project to its conclusion. The project involves the implementation of various project management tools in order to ensure the...
12 pages (3012 words) Assignment
Speculative Development Project
At a distance it seems fine but there were the run of flats which were interrupted on the east side and a massive portico is provided which faces the axis of Brunswick Square....
20 pages (5020 words) Assignment
Service Learning Project Paper
I was looking forward, with a lot of enthusiasm, for the day to arrive when we would participate in the volunteering work....
3 pages (753 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!