Service Development Project - Essay Example

Only on StudentShare

Extract of sample
Service Development Project

Being able to realise the needs of the rent-a-bike, the company had decided to offer their services. The main goal of the company is to provide bikes for rent in France that will satisfy their target market and be known in the marketplace as a company that provide effective and efficient bike services.
It is important that the company will consider a good value proposition to its customers if it wishes to gain a competitive advantage over its competitors and be known in the marketplace. According to Piercy (2002) describes value for a customer, not only in terms of lower prices and higher quality, but more as a perception of one service overall benefits compared to the total cost of the service. These costs not only include price, but also the time, effort, and difficulties that may arise during the whole purchase decision and post purchase evaluation.
Piercy (2002) states, those customers have become more 'sophisticated' as awareness of marketing activity has increased. The expectations of the customer have increased so much that traditional marketing perspective where the customer is easily satisfied has all but disappeared. ...
Download paper

Summary

When a company decided to produce new service that will be introduced in the marketplace, the management should consider the concept of strategic planning. It is important to not that before the service should be initiated, the management should create comprehensive and completive marketing and service development plan to be able to know the capabilities and the weaknesses of the new service that would be provided in the marketplace.
Author : lacy33

Related Essays

The Business plan on the growth and development of car hire service
13 pages (3263 words) Essay
Project Management
6 pages (1506 words) Essay
Community Service or Social Project Service
6 pages (1506 words) Essay
PROJECT MANAGEMENT ASSESSMENT - Project Plan
12 pages (3012 words) Assignment
Speculative Development Project
20 pages (5020 words) Assignment
Service Learning Project Paper
3 pages (753 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!