Got a tricky question? Receive an answer from students like you! Try us!

Global Markets - Assignment Example

Masters
Author : whitefrances
Assignment
Business
Pages 17 (4267 words)
Download 1

Summary

Globalization has impacted the world communities in an unprecedented manner. This paper examines the possibilities of Microsoft entering Russian market with a Research & Development (R&D) initiative on the backbone of a foreign direct investment (FDI)…

Extract of sample
Global Markets

The paper begins with looking at Microsoft corporate profile, organizational culture ,its prime emphasis in its overall mission and the anti trust troubles of Microsoft in established markets as the reason for its move to new international markets ; the paper goes on to examine the concept of globalization and the reaction to economic policies pursued in last decade in order to further the process of globalization and lessons for Microsoft initiative in Russia from such reaction to globalization policies of last decade. Finally the paper suggests how a Microsoft R&D initiative in the form of an FDI may turn to be successful international marketing effort in Russia.
This essay makes a conclusion that Microsoft would do well to remember that Russians possess excellent technical education, understanding of networks and, programming knowledge. It would be an ideal human resource strategy to recruit out of such a talented pool which even had tenacity to hack US software in 1980 so as to make Russian programmes work. As of today Russia has many skilled people but only a few jobs for them. Such unemployed talent is involved in social evils like hacking for earning money and name. Moreover hacking operates in gangs, groups and clubs which are well organized and have basis in social communal system of organization. Such groups have often been persecuted for global level hacking. Microsoft should ideally convert its policy of community work for Russian reality to wean away such talent. Russians have strong desire for Internet access, but find it to be an expensive affair. ...
Download paper

Related Essays

White Paper on Pros and Cons of Positioning and Expanding the Company's Strategy and Operational Direction in the Global Markets
Creating brand equity is the initial step for a company to develop acceptability from foreign markets. Brand positioning should also be done strategically to determine the target market for the products and services offered by the company. Finally, this paper provides different approaches and strategies that can serve as a reference for the planning of a company’s mode of entry. White Paper on Pros and Cons of Positioning and Expanding the Company's Strategy and Operational Direction in the Global Markets Introduction Most multinational companies have been operating in the global market for…
10 pages (2510 words)
Effects of E-Business on Management in the Global Markets
It uses tools that include online banking solutions, supply chain management software, electronic mail, websites, and web-based customer relationship management. In addition to the outlined e-business foundation, this paper will give a spectrum of the potential performance of electronic business, rang of applications of e-business, as well as innovations and implementations. Evolution of E-business on Management Evolution of globalization and competition brought about new opportunities coupled with challenges. Firms strived to discover valuable and effectual models and applications of…
10 pages (2510 words)
How Mercedes Benz, a division of Daimler AG has applied its marketing mix in major global markets
4 Product: Quality, Quantity and Brand Consistency 4 Price: Profits 5 Promotion: Brand Awareness and PR 5 Summary of Mercedes Benz Marketing Mix 6 Defining Internationalization 7 Internationalization Process Theories 7 Internationalization Process Theory Applied by Mercedes Benz 8 COO EFFECT ON MERCEDES BENZ 9 Defining COO 9 Investigating Factors Affecting COO Effect 10 The relationship between Factors Affecting COO Effect and Mercedes Benz 12 CONCLUSION 13 REFERENCES 14 EXECUTIVE SUMMARY This report examines how Mercedes Benz, a division of Daimler AG has applied its marketing mix in major…
12 pages (3012 words)
Global International Markets
According to Wensley, global strategic market is “initiating, negotiating, and managing acceptable exchange relationships with key interests groups or constituencies, in the pursuit of sustainable competitive advantage within specific markets, on the basis of long run consumer, channel and other stakeholder franchise” (Wensley, 1982). The Wal-Mart Wal-Mart is one of the largest retail stores chain in the world and was established in 1962. On the basis of the strategic perspective, the Wal-Mart is structured into three main segments namely, Wal-Mart United States, Sam’s Club and Wal-Mart…
How a Global Corporation Strategically its Marketing Operations across Global Markets and Cultures
It went from an all-American retail chain to one that looked after the entire world. It can be safely stated that Wal-Mart has made a giant leap towards achieving success as it caters to the ‘need’ premise of the consumers throughout the world. It is indeed one of the biggest, if not yet the biggest retail chain in the world. The strategic management operations within China and Mexico need to be understood as far as Wal-Mart is related as well as the respective cultures of the two nations because these shall give a good enough idea of how adequate the policies of Chinese and Mexican…
9 pages (2259 words)
Business In Global Markets
However, some other aspects that affect globalization are not easily controlled. It takes a lot of time and resources to change certain aspects that affect globalization. One of these aspects that have been affecting globalization is culture. The culture of a place is not easily changed as most of the societies in these areas savor their culture. In most cases, the behaviors of a society are connected to their culture. Therefore, it is not an easy task to separate behavior of people from their culture as the two are cemented together. Primary Components of Culture. Culture comprises of various…
6 pages (1506 words)