Global Markets - Assignment Example

Extract of sample
Global Markets

The paper begins with looking at Microsoft corporate profile, organizational culture ,its prime emphasis in its overall mission and the anti trust troubles of Microsoft in established markets as the reason for its move to new international markets ; the paper goes on to examine the concept of globalization and the reaction to economic policies pursued in last decade in order to further the process of globalization and lessons for Microsoft initiative in Russia from such reaction to globalization policies of last decade. Finally the paper suggests how a Microsoft R&D initiative in the form of an FDI may turn to be successful international marketing effort in Russia.
This essay makes a conclusion that Microsoft would do well to remember that Russians possess excellent technical education, understanding of networks and, programming knowledge. It would be an ideal human resource strategy to recruit out of such a talented pool which even had tenacity to hack US software in 1980 so as to make Russian programmes work. As of today Russia has many skilled people but only a few jobs for them. Such unemployed talent is involved in social evils like hacking for earning money and name. Moreover hacking operates in gangs, groups and clubs which are well organized and have basis in social communal system of organization. Such groups have often been persecuted for global level hacking. Microsoft should ideally convert its policy of community work for Russian reality to wean away such talent. Russians have strong desire for Internet access, but find it to be an expensive affair. ...Show more


Globalization has impacted the world communities in an unprecedented manner. This paper examines the possibilities of Microsoft entering Russian market with a Research & Development (R&D) initiative on the backbone of a foreign direct investment (FDI)…
Author : whitefrances
Global Markets essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Global Markets"
with a personal 20% discount.
Grab the best paper

Related Essays

Financial Markets: Distinguishing between international banking and global banking
Either banking system deals with assets and borrowers from a location other than the institutional head quarter of the bank. More phenomenally, the difference is identified between the fund raising and distribution stream of both of them while they deal with foreign deposits and borrowings.
12 pages (3000 words) Assignment
'Going global, acting local - communicating global brands to global markets'
The aim of the global marketing strategies is to maximize homogenization, standardization and integration of the marketing activities such that it caters to all the markets throughout the globe (Kotler, 2009). However in order to make the brands successful, the global marketers address a number of issues related to the marketing strategy.
8 pages (2000 words) Assignment
Financial Markets
Financial directors make decisions in such environments like the financial markets, financial institutions, taxation and legal instruments as well as the nature of the region's economy. In addition to that, the financial atmosphere both determines the existing monetary substitutes and the influences that come out from many decisions.
6 pages (1500 words) Assignment
Global Business
The high penetration of the internet in the last couple of years along with the fact of the rapid development of various kinds of technological gadgets has resulted in the process of faster and better connectivity in the markets around the world. The global connectivity has increasingly helped in connecting the markets around the world, and has successfully converted the globe into a single and well connected entity.
8 pages (2000 words) Assignment
Global Human Resource Management
In-spite of being located in Abu Dhabi, it operates successfully in about 56 other locations in the entire Arab Emirates. This is very praiseworthy news that amplified its brand image in the market. Apart from this, Union National Bank is that bank owned by the government of Abu Dhabi as well as Dubai.
3 pages (750 words) Assignment
There are hundreds of different games that have been developed by programmers across the world. Another nice feature of the product is its memory of 250 GB. The feature that sets the console apart is the kinetic system. The kinetic
2 pages (500 words) Assignment
Global Marketing-Strategy and Practice 1
There is growing need for market research and analytical insight of regional trends that shape customer needs and behaviour. The report provides a deeper understanding of the strategic marketing position for Chili’s a
12 pages (3000 words) Assignment
Global Strategy - Benchmarking
an organization in the above case, the best benchmark for such scenario is to identify an organization such as IKEA furniture that has had experiences then evaluate various means that they used during implementation (Baldegger, 2012). Apparently, benchmarking constitutes
3 pages (750 words) Assignment
Business Marketing Strategies for Global Markets
These countries are developing integrated strategies used for market access. They target new markets and new market segments to drive sales growth and mobilize resources to increase competitive advantage and integrating operations to capitalize on
1 pages (250 words) Assignment
Global Business
The spread of globalization has allowed international businesses to grow and expand into different markets. The forces of globalization has overcome political, regulatory as well as cultural barriers allowing
6 pages (1500 words) Assignment
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email