We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

International Trade - Case Study Example

Comments (0) Cite this document
The company which has introduced the sports caf is called Interfresh Ltd. The company is located in Harare, Zimbabwe. Interfresh Limited is in the business of producing, processing and marketing agricultural, horticultural, agro-industrial and allied food products in both the local and export markets…
Download paper
International Trade Case Study
Read TextPreview

Extract of sample
International Trade

The new service plan is that of the sports caf where football matches will be telecasted. The premises of the caf, the uniform of the attendants and the menu will speak out the theme clearly and loudly. The target marketing has revealed a niche audience with love for football. The company introducing the service is Interfresh Ltd - entertainment unlimited. The environment, even though it is going through recession, is favoring the opening of a sports caf. The SWOT analysis has highlighted that the caf has the opportunity of playing many other sports when it reaches the maturity stage and thus extending its maturity. The marketing objectives are that of awareness and creating and keeping profitable customers for the life of the caf. The marketing strategies will involve above-the-line and below-the-line marketing activities.
The marketing objectives for the sports caf are that of awareness of the caf and the special characteristics that it possesses. Whether it is above-the-line or below-the-line marketing activities, both are used to ensure that awareness is spread and excitement is generated within people. Therefore, marketing strategies are formed in ways which will fulfill the marketing objectives, given the budget that was decided. The marketing strategies encompass creating customers, keeping customers and ensuring that customers are profitable. (George, 1981)

Target Customers
The intended target market is the football lovers. These people are in huge numbers and are especially prominent when the football season is going on. Huge numbers of people go crazy when football world cup starts, choosing teams to hoot for and players to die for.

Service Positioning In the Market
The product positioning is that of a very informal, casual caf, where along with great food, the customers will get unlimited entertainment, where they will be able to watch sports at all times. Thus, such positioning is bound to make a permanent place in the minds of the consumers.

The opportunity of opening up a sports caf has a comparative advantage for the company. The company is based in Zimbabwe, where the people are not too fond of sports as compared to people in other parts of the world. Thus, opening this business for another target market in some other country where people have a passion for sports is one of the comparative advantages that the opportunity has for the company Interfresh Ltd.

The customers are niche market that is those people who love football and who visit the caf for the prime purpose of watching the match in the caf. The market size is considerably high and the growth in the market is good as well because many children each year grow big enough to understand the game of football and becoming football crazy, thus enlarging the target market of the caf.

There needs to be 20 attendants in the caf, all dressed in football gear or wearing the shirts of famous football players. The major costs of the caf will be the design and making of this gear as well as the periodic maintenance of this gear ... Read More
Cite this document
  • APA
  • MLA
(“International Trade Case Study Example | Topics and Well Written Essays - 3500 words”, n.d.)
Retrieved from https://studentshare.net/business/294436-international-trade-case-study
(International Trade Case Study Example | Topics and Well Written Essays - 3500 Words)
“International Trade Case Study Example | Topics and Well Written Essays - 3500 Words”, n.d. https://studentshare.net/business/294436-international-trade-case-study.
  • Cited: 0 times
Comments (0)
Click to create a comment
Case study related to International Commercial/Trade Contract
The acceptance must be according to the proposal without any modification or conditions attached to it. And, if the offer is returned with a counter-proposal which the proponent rejects, is the proponent bound by the original terms and conditions should the other party accept the offer later based on the original offer?
16 Pages(4000 words)Essay
The report elaborates on both the favorable and unfavorable factors which will probably affect the joint venture (JV). The newly ventured, The Vietnam Polymer Company has 49% of ownership in both the companies and the remaining 2% of the ownership is under the Vietnamese minority partners.
11 Pages(2750 words)Case Study
International TRADE LAW : Final Case Study
In the present situation, the parties are identified as Motor Co. and Global Company. As part of records, the financial history of the company has always been so important in knowing the financial credibility of trustworthiness of the parties. Both parties have some level of credibility in the fact that their companies are duly registered under the appropriate authorities.
5 Pages(1250 words)Case Study
International Business Strategy Case Study
Problems associated with too much or too little subsidiary or joint venture autonomy, and too much or too little entrepreneurial behaviour by subsidiary or joint venture managers. The report analyzes the internationalisation strategy required in identifying and selecting a suitable country in Europe that will best meet the major objectives of the Indian Motors in terms of both technology and manufacturing aspects.
9 Pages(2250 words)Case Study
International Business Master Case Study
Mountain Equipment Co-op has excelled in the past few years in both its membership tally and revenue. The main reason for the co-op's success is careful value chain analysis. Value chain analysis is to analyze all the factors that add value to the product and make the product a worth for the final customer (n.d.).
5 Pages(1250 words)Case Study
International Business Strategy Master Case Study
Which mode or modes of entry do you recommend Starbucks to use when entering India, Brazil and Russia and why Compare and contrast the influence upon Starbucks strategic development of a range of stakeholders including non governmental organization (NGOs) in your view.
10 Pages(2500 words)Case Study
WTO - Trade Dispute Case Studies
It has also introduced several measures to liberalize its trade and investment industries, especially in the financial and telecommunication markets (Daniels et al., 2013). In
1 Pages(250 words)Case Study
This is so if there is to be success, growth and development for the global company. Nestle is one of these companies that was affected by the culture of China and had to shift its
3 Pages(750 words)Case Study
Case Study: U.S. launches new trade action against India over solar program
After the United States’ producers established themselves in India, the solar products market has extensively grown with local companies leading (Hughes &Daniels, 2014). This has left the US manufacturers with a lesser foothold and the United States
3 Pages(750 words)Case Study
U.S International Trade
Below re the values of goods and services in export and imports involved in international trade in United States (values in million dollars)
1 Pages(250 words)Case Study
Let us find you another Case Study on topic International Trade Case Study for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us