StudentShare solutions
Triangle menu

International Business Strategy - Case Study Example

Extract of sample
International Business Strategy

To survive, it is vital that a firm can do something better than its competitors (Wonglimpiyarat 2004:1). Globalisation has not only altered the nature and the intensity of competition but has had to dictate and shape organisations in terms of what consumers wants, how and when they want it and what they are prepared to pay for it (Hagan 1996:1).
Kanter (1995:71) on his work of "Mastering Change" argues that success in the present day business is not for those companies that re-engineer the way they do things, or for those fixing the past. According to Kanter (1995) such an action will not constitute an adequate response. This is so because success is based on an organisation's ability to create, rather than predict the future by developing those products that will literally transform the way the world thinks and view it self and the needs (Kanter 1995:71).
Within the context of today's global competition, businesses and firms no-longer compete as individual companies but try to corporate with other businesses in their activities (Wu & Chien 2007:2). These researchers went further to argue that, this strategy has become quite common in many businesses including the electronic chain. The conventional vertical integrated company based business model is gradually being replaced by collaborative relationship between many fragmented, but complementary and specialized value stars and constellation (Wu & Chien:1).

An alternative approach towards organisational success, one which is becoming increasing prominent and has attracted the sustained attention of both domestic and international business scholars are core competences, capabilities and resources (e.g. Madhok 1998, Prahalad & Hamel 1990, Hamel & Prahalad1994 ). In today's global business environment it is no longer sufficient simply to meet customers demand as time quality and cost have become increasingly important in the phase of increasing competition (Petts 1997:551).

According to Higgins (1998:2), "customers don't always know what they need or even that there is a problem to be solved." Success awaits those companies that recognize the fact that, to be successful and satisfy customers, it is often necessary to lead customers into recognizing these needs (Higgins 1998:2-3). In the light of this, the aim of this paper is to examine how Philips lost its leadership position in the light of globalization and why the company's had difficulties in changing the strategy.

1.1.2 The Rise of Philip as the Leading Consumer's Electronics in the World

Philips is an electronic company that began in Holland specializing in the production of light bulbs. The company was founded by Gerard Philips and the father ...Show more

Summary

Account for the rise of Philips to become the leading consumer electronics company in the world and its subsequent loss of leadership to Matsushita In doing this evaluate Philips' core competencies and its key weaknesses in the context of a changing external environment
Author : sunny82
International Business Strategy essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"International Business Strategy"
with a personal 20% discount.
Grab the best paper

Related Essays

Vodafone international marketing strategy
Cost Reduction Strategy. Vodafone has been well-known for minimising their cost by dropping their operating expenses. Their cost reduction strategy helps to provide ‘scale benefits’ by optimising working and capital expenditure. Vodafone implements a series of cost programs which helps to minimise the operating costs.
15 pages (3750 words) Case Study
International Business Strategy of Zara
This paper endeavors to demonstrate the effectiveness of Zara - the largest flagship in Inditex in accessing a supranational context in pursuit of the three goals of efficiency, flexibility and learning, by indicating the enterprise’s overall strategy and the particular tactics it used in pursuing each and its comparative success in doing so.
15 pages (3750 words) Case Study
International Business Strategy Case Study
Problems associated with too much or too little subsidiary or joint venture autonomy, and too much or too little entrepreneurial behaviour by subsidiary or joint venture managers. The report analyzes the internationalisation strategy required in identifying and selecting a suitable country in Europe that will best meet the major objectives of the Indian Motors in terms of both technology and manufacturing aspects.
9 pages (2250 words) Case Study
International Business Strategy: Midea Case Study
The first step towards crafting any organisational strategy is to conduct an internal assessment, looking at Midea's strengths and weaknesses, because this allows the firm to build on strengths as a source of competitive advantage over rivals. This includes finding out its weaknesses so these could be remedied or, if not, to see how their negative effects could be minimised, building up on strengths to do so to prevent these weaknesses from becoming an obstacle in achieving its plans.
9 pages (2250 words) Case Study
International Business Strategy Master Case Study
Which mode or modes of entry do you recommend Starbucks to use when entering India, Brazil and Russia and why Compare and contrast the influence upon Starbucks strategic development of a range of stakeholders including non governmental organization (NGOs) in your view.
10 pages (2500 words) Case Study
IBM Business Strategy
The case study shows that continuous movement of IBM's competitiveness in the late 1990s as one of the largest business and information technology (IT) solution providers in the world, is contributed to a number of strategic moves. Successfully moved up to the value-chain, IBM was able to reduce its exposure in the commoditization of IT hardware manufacturing.
4 pages (1000 words) Case Study
International business
Globalization and liberalization of the economies of the world are the important factors facilitating cross-border transactions. International business is in two basic forms viz., trade and foreign direct investment (FDI) and a
4 pages (1000 words) Case Study
Business strategy
AFJ also faces competition from international brands such as Cartier and Bulgari. Most of the affluent Egyptian market that is interested in buying jewelry is impressed and attracted by Western culture and thus
8 pages (2000 words) Case Study
International Business
2. Formulation- Formulation includes an identification of a realistic and clear body of suggestions and recommendations aimed at achieving the prominent goals and objectives of the specific organization (Thomas 28). This stage entails contriving supporting justifications
3 pages (750 words) Case Study
International business strategy
Normally, resources are always bundled together to create organizational capabilities during foreign operations, and that is applicable to Vodafone as well. Vodafone Group, a
4 pages (1000 words) Case Study
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation