Shaw Flooring Company Analysis

Masters
Essay
Business
Pages 7 (1757 words)
Download 0
Shaw Flooring Company is the world's largest carpet manufacturer located in Dalton, Georgia. Their annual production is more than 600 million square yards. Products ranging from more than 25000 styles and colors are produced by them for both commercial and house hold purpose…

Introduction


Main products of Shaw Flooring involve carpets, area rugs, ceramic tiles, hard wood flooring, laminate flooring, and hard wood laminate flooring. Along with this other related products such as floor coverings of hard wood and vinyl also manufactured by them. Designing and manufacturing of both commercial and residential carpet products are carried on within the company's owned facilities. The raw material used for the carpet products are mainly tufted nylon yarn. For making carpet samples separate division are formed in the organization. The carpet sampling division provides service to its customers. By formulating samples of their own it becomes more cost-effective for the firm. For the distribution of finished products direct retail marketing is adopted by the company. This direct sales strategy helps them to get successful growth with higher market share than competitors.
Adoption of new technology of continuous dying ranges act as competitive advantage for the company. Most of the production processes are carried on within the company's own plants. This makes the production process more cost effective. Characteristics such as innovation, leadership, product performance, quality, service, and value achieved by the company also act as competitive advantage for them in the carpet industry. ...
Download paper
Not exactly what you need?

Related papers

Company analysis - Sears
Henceforth, the study attempts to determine the recent corporate governance issues that are currently affecting the company's decisions and to report how the company is or should be handling the issues. Mission, vision, and primary stakeholders: The most important mission of the company is to build customer relationships by providing better qualities of wide ranges of goods and services, like…
Thorntons Company Analysis
Despite the fact that Thornton has been in the industry for a lengthy period, competitors like Cadburys and other related companies in the same industry. However, thorntorns enjoys a loyalty from its clients and this eases the rivalry to some level. Thorntons has only one percent share of the total market indicating that it is facing a pressure from rivalry and must make moves to survive. The high…
Conseco Company Analysis
The subsidiaries of the company provide life insurances, annuity and other products related to health insurance. The independent agents and the direct advertisements to the customers are used to distribute the products of the organization. The company acquired the Lincoln Income Life Insurance Company in 1986. The company purchased the GreenTree Financial in 1998 which was the largest financier…
Tesco Company Pestle Analysis
This particular store was operational up to 2010. The brand’s first supermarket was opened in 1956 in Maldon. Tesco underwent organic growth in the 50s and 60s, while also undergoing acquisitions up to its peak ownership of over eight hundred stores. In 1957, the company bought seventy stores off Williamsons, two hundred outlets from Harrow Stores in 1959, two hundred and twelve stores from…
analysis of company (Netflix)
The company was established in 1997 by Reed Hastings. Its headquarters are located in Los Gatos, California. The organization offers proprietary recommendations and merchandising services that aid the subscribers to choose from the extensive digital title library. The company’s mission is becoming an early novel technology adapter that will satisfy consumers’ exact wants. The vision of the…
Shaw Flooring Company Analysis
Main products of Shaw Flooring involve carpets, area rugs, ceramic tiles, hard wood flooring, laminate flooring, and hard wood laminate flooring. Along with this other related products such as floor coverings of hard wood and vinyl also manufactured by them. Designing and manufacturing of both commercial and residential carpet products are carried on within the company's owned facilities. The raw…
Company Analysis and Evaluation
The Collins Foods Group is a private company based in Australia with a joint ownership by private investors and management together with employees forming 52% and 48% of ownership respectively. The company's main business includes retail outlets for food service i.e. KFC in Queensland and sizzler in Australia. Collins Food group in Queensland operates from Brisbane where it operates one hundred…