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Shaw Flooring Company Analysis - Essay Example
Shaw Flooring Company is the world's largest carpet manufacturer located in Dalton, Georgia. Their annual production is more than 600 million square yards. Products ranging from more than 25000 styles and colors are produced by them for both commercial and house hold purpose…
Main products of Shaw Flooring involve carpets, area rugs, ceramic tiles, hard wood flooring, laminate flooring, and hard wood laminate flooring. Along with this other related products such as floor coverings of hard wood and vinyl also manufactured by them. Designing and manufacturing of both commercial and residential carpet products are carried on within the company's owned facilities. The raw material used for the carpet products are mainly tufted nylon yarn. For making carpet samples separate division are formed in the organization. The carpet sampling division provides service to its customers. By formulating samples of their own it becomes more cost-effective for the firm. For the distribution of finished products direct retail marketing is adopted by the company. This direct sales strategy helps them to get successful growth with higher market share than competitors.
Adoption of new technology of continuous dying ranges act as competitive advantage for the company. Most of the production processes are carried on within the company's own plants. This makes the production process more cost effective. Characteristics such as innovation, leadership, product performance, quality, service, and value achieved by the company also act as competitive advantage for them in the carpet industry. ...