Tourism - Research Proposal Example

Only on StudentShare

Extract of sample
Tourism

By understanding the environment in which the company operates (external to the company), advantages of the opportunities can be taken and the threats minimized.
Specifically the PEST or PESTLE analysis is a useful tool for understanding risks associated with market growth or decline, and as such the position, potential and direction for a business or organization.
A PEST analysis is a business measurement tool, looking at factors external to the organization. It is often used within a strategic SWOT analysis (Strengths, Weaknesses, Opportunities and threats analysis).
PESTLE is an acronym for Political, Economic, Social, Technological, Legal , Environment factors, which are used to assess the market for a business or organizational unit. The PEST analysis headings are a framework for reviewing a situation, and can also be used to review a strategy or position, direction of a company, a marketing proposition, or idea.
It is important to clearly identify the subject of a PEST analysis (that is a clear goal or output requirement), because an analysis of this type is multi-faceted in relation to a particular business unit or proposition - if the focus is dilute ...Show more

Summary

The Merlin Entertainments London Eye (known more simply as The London Eye, and also known as the Millennium Wheel), at a height of 135'metres (443'ft),1 it's the tallest cantilevered observation wheel in the world, rising high above the London skyline.
At the time it was erected, in 1999, it was the tallest Ferris wheel in the world, until it was surpassed by the Star of Nanchang (160 m) in May 2006, and then the Singapore Flyer (165 m) on 11 February 2008…
Author : dagmarhermann
Save Your Time for More Important Things
Let us write or edit the research proposal on your topic
"Tourism Research Proposal"
with a personal 20% discount.
Grab the best paper

Related Essays

Tourism industry
Changing demography and evolving global market have significantly impacted the hospitality industry. Kotler et al., (2007) have claimed that demographic compulsions influence market position. The demography changes vis-à-vis increased income, age distribution, population size etc., have tremendous impact on consumer behaviour.
5 pages (1250 words) Dissertation
Research Proposal"
The steady emergence of new technology has eradicated the barriers of engaging in global communication and thereby paved the way for rise of new products and services in the market. Citing considerable business opportunities for various innovative products and services, multinational firms and organizations are increasingly trying to cater to the needs of the masses in the global markets.
7 pages (1750 words) Assignment
Introduction to corporate finance
There are a number of theoretical models available which form the solid base for adapting the valuation model that most suits the particular situation. Irving Fisher, an eminent economist has made the outstanding contribution to the theory of finance. In his analysis of valuation of bonds Fisher has cited several empirical relationships, hat have contributed to the formulation of the valuation model evinced by him.
6 pages (1500 words) Essay
Tourism Marketing Research Proposal
The importance of this research project is based on the fact that considerable insights could be gained by analyzing tourism potential of architectural landmarks especially in the context of architectural sites in the UK and London Eye is particular. London Eye has been promoted by the British government and private tourist companies as one of the foremost tourist spots to see or visit in London and this research would examine how the marketing process based on tourism management principles will be most effective in promoting London Eye as the tourist landmark or architectural site of UK.
4 pages (1000 words) Research Proposal
Tourism Management
The research in this paper will be targeting tourists who have already visited Cancun. The broad area of study is Cancun, a beautiful sun kissed island located in Mexico. The name Cancun means, "bubble". The Cancun, according to tourists, is like a bubble enveloped in the wrap of time - far away from the maddening pace of the everyday life and external factors.
3 pages (750 words) Research Proposal
Disney World
The company’s talented and extraordinary management team has strived hard to maintain the distinctive brand image that the company has in the market (Franoceur, 2004) and for that the professionals have focused on two important aspects i.e. taking advantage of the breakthrough innovations in technology and enhance and build upon the skills and knowledge set of their employees.
7 pages (1750 words) Assignment
RESEARCH INVESTIGATION AND PROPOSAL
t for achieving customer satisfaction and thus, it could be suggested that highly capable, well trained and motivated employees can actually contribute positively to the business in the long term and allow businesses to generate higher revenues, improved customer relationships,
5 pages (1250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT