Got a tricky question? Receive an answer from students like you! Try us!

Company Review - Case Study Example

Only on StudentShare
Case Study
Pages 17 (4267 words)


In the case study, Oticon, a Danish company, was absolutely and totally refreshed by its leader Lars Kolind. Oticon, in its recent incarnation, is a success story of Change Management planned, applied and successfully executed. Change management deals with three principal sections: self, team and larger system and in Oticon, all three sections are applied…

Extract of sample
Company Review

Change management process content is drawn from sociology, psychology, business administration, systems engineering, economics, industrial engineering and study of human and organisational behaviour. The changing process is called "unfreezing, changing and defreezing" based on
Oticon has employed models like 'Problem solving and problem finding' depending on the principle that change management, always mirrors the managing mindset and in this case, it was the mindset of only one person, Kolind. He has drawn from all skills, including political, analytical, people, business and system skills. There are four basic Change Management strategies (given below) regularly employed in a situation like Oticon, and it shows the capability of Kolind that he could use all of them with complete success:
4. Environmental - adaptive and this reiterates that people are environmentally adaptive to new situations, however distasteful they might look at first glance, people would go to a great extent to adapt themselves to new situations, which brings us to memories of evolution theory, where Darwin said adaptation to new situation is the key of human existence on earth and it all goes to prove the immense adaptation power inherent in humans.
Kolind adapted Professor Albert Mehrabian's Communication Model that argues for face-to-face c ...
Download paper
Not exactly what you need?

Related Essays

Review an Analysis of Financial Report for Any Company
Since its inception in 1976 by its founders Steve Jobs and Steve Wozniak, initially as Apple Computer, tremendous growth in product portfolio and technology propelled the corporation to unrivaled market domination that it enjoys today. Despite the recent demise of the influential founder Steve Jobs, internal strength and accurate business strategies hoist the corporation high to guarantee top competitive advantage in a market obsessed with innovative products. The discussion captures Apple’s financial success as a product of disciplined strategic approach despite competition driven by market…
10 pages (2510 words)
Critically Review the Marketing And Corporate Communications Approaches Used By a Company Of Your Choice To Transmit Information
Let us look at marketing and corporate communication approaches taken by Kenya Power Company to promote its image and to realize profit maximization. Kenya Power is a public utility company charged with the responsibility of retailing, supplying and transmitting electricity within Kenya. Marketing entails presenting, selling and advertising a product in the best way possible. The ultimate goal of the same is to build a good name and use the same to enhance improved and sustainable profits. On the other hand, corporate communication refers to a management function that controls and coordinates…
5 pages (1255 words)
Company Analysis: Review of Social Performance
Consideration will also be based on Impact of Chevron Company and various implications of its actions on society. The paper will also discuss primary needs and various concerns of the company’s stakeholders and society. Finally a conclusion is provided from a personal balance discussing the company’s performance in the society. Chevron Corporation It is a multinational energy corporation with branches in more than one hundred and eighty countries. It is based in America with its headquarters in San Ramon, California. It is currently the second largest energy company in United States after…
7 pages (1757 words)
Starbucks Company Paper
As a company, Starbucks has various strengths that have seen it make such great achievements. Starbucks is a large international company, which has expanded its operations in 58 countries globally. This expansion on the global arena has allowed the company become one of the most profitable, generating a revenue in excess of $5000 million in 2004 (Goldman, 2007). The other strength associated with the company is the well and already build brand name, which is well known globally. The company’s brand name is well recognized and is associated with quality products, allowing the company to be…
3 pages (753 words)
Strategic Review Report for ZARA Company
The external environment covers the analysis globally in apparel industries (Cunningham, 2012:34). External environment analysis The external environment will have an analytical review using the PESTEL and Porter’s five Forces model. Political segment-The current increasing political instability among many nations does not do any favors to business people. The war in many nations in Europe, for example nations in the Middle East like Iraq forces businesses to close down and others end up losing their items through theft. Thus, for an investor investing in another country it leads to double…
16 pages (4016 words)
A unique accounting standard is used across the world to deliver a unique and global standard high quality accounting and reporting of financial statements. The main purpose is to convey the economic condition of an organisation in the most fair and unbiased manner. The shareholders would make use of such information to make decision whether to invest in a company or not. Evaluation of the purpose and context of International Financial Reporting Standards The International Financial Reporting Standards Foundation (IFRS) is an autonomous, non –profit organisation that works for the interest…
5 pages (1255 words)