The equation was known as 'direct business model' which, eventually, proved to be expedient to Dell Computer Corporation.
The organization is efficaciously utilizing the formula so that it ends the value chain between the manufacturers, suppliers and users. This 'Virtual Integration' has proved to be a miniature to the information era because it effectively allows reconciliation beyond company limitations to generate exceptional results for its dealers. It is not only a strategical approach but an exigency. Day-to-day competition has marked the commencement of extremely convoluted products in the market. This results in cost-pressures and inappropriate linkage between dealers.
Virtual integration, on this context is a congenial approach to the business planet. It gives rise to another bureaucratic name- Vertical integration, which is contrary to the virtual one. Vertical integration is inefficient because it focuses on sharing ownership distinctions and no worthy knowledge. Virtual integration holds huge benefits for its marketers. It gives rise to new technologies and fragmentation has innovated the industry likewise. The traditional barriers which once prevailed among industries a few years back could dwindle to a large extent. It resulted in the advent of new small-scale firms to condescend themselves to the segmented parts.
MARKETING ISSUE ANALYSIS BY APPLICATION OF ACADEMIC THEORY
Undoubtedly, Dell is responsible for the innovation of a new business model for the computer assiduity. They have always focused on three major aspects, the first one being an easy business strategy, secondly, to minimize the business expenses and lastly, focus on improvising their inter-relationship with their customers. Researches claim that during the past years of the commencement of the computer era, the entire sum of gadgets viz. chips and hard-disks, etc. had to be manufactured by a single enterprise. It had to expertise in all aspects of computers which eventually, did not apprise the customer. Time witnessed the augmentation of many new industries and firms which specialized in different elements. It ultimately provided opportunities too many specialized organizations in order to manufacture components. However, Dell excogitated about it in an assorted way. It believed in providing services and solutions to its customers disregarding the need for manufacturing the essential components themselves. This context deciphers the requirement for establishing a strong connection between the supplier and its user. Companies like HP and Compaq accredited the computer constituent assemblage by manufacturing almost everything, which was often considered to be an engineering-medial approach. But they neglected the fact that it, actually, didn't fetch lucrative outcomes, the reason being the least concern about valuation to the customers. For example, even if a company puts chips on motherboards, it actually isn't making a desirable profit out of it. That is because it works on the principle of sales and