Tobacco Shop Franchising - Essay Example

Only on StudentShare

Extract of sample
Tobacco Shop Franchising

The reason stems out of the fact that people are often more aware of the product or service offered by a franchise and prefer it to those offered by lesser-known outlets.
Another benefit of signing the franchising agreement is that the franchisor has already proved that the operations in this market conducted in this particular manner can be successful. As the Pipe Dreams has been around for eight years and has established a network of franchisees, of which it is known that they have had a high success rate in the past, one can be certain the franchisor has proved that the chosen layout and location of the tobacco shops, the developed pricing policy and assortment of the tobacco goods offered are successful.
Moreover, for Ralph Emerson to be able to run his tobacco shop effectively he needs the knowledge and feeling of the goods' peculiarities and the consumer preferences. Probably, in his previous career as a librarian he may have accumulated some knowledge about the tobacco and cigars, most probably through the hobby, but it can not be compared to the expertise of the well-known tobacconist whose ideas have proven their validity during the eight-year period. Therefore, the training and guidance in the assortment choice and the shop decoration is of high importance in this case. ...Show more

Summary

The first and foremost advantage of the franchising agreement is the fact that Ralph Emerson can operate as an independent businessperson but still realize the advantages of a regional or national organization which the Pipe Dreams network has already developed into…
Author : milanflatley
Save Your Time for More Important Things
Let us write a custom essay on your topic
"Tobacco Shop Franchising"
with a personal 20% discount.
Find out more

Related Essays

Franchising Business Term Paper
Franchising distributes the products and services that satisfy the needs of the customers. The customers share on the brand identification, the successful method of doing business and on the proven system for marketing and distribution. Therefore, franchising is the alliance formed as a strategy to dominate the market where he involved has specific relationships and responsibilities.
7 pages (1750 words) Term Paper
Improvement of Coca Cola Marker Decision Making
John Pemberton discovered the concoction while the name was suggested by the pharmacist’s bookkeeper Frank Robinson. From then on, the company has grown from being sold in a pharmacy in Atlanta to become an acceptable worldwide beverage that is universal.
7 pages (1750 words) Research Paper
Case study - Franchising
A franchise is advisable since it allows the individual to carry out legalized commercial activities on behalf of the firm. The advantages associated with a franchise business are the limited liability concept of an investment. This paper will attempt to analyze John career development in franchise industry mechanism and critically providing background knowledge on how John should act as a new Vice President of Quizno’s Toasted Sub Sandwiches.
4 pages (1000 words) Case Study
Franchising Marketing
"During the 1990's in the United states franchising became the most popular method of expanding commercial retail stores quickly with limited capital risk"(Bradach 1998) (Montagu, 2001). Franchising is characterized by locally owned outlets which deliver services according to a standardized model.
12 pages (3000 words) Essay
franchising - marketing
Indonesian Government Regulation 16 defines franchising as "an agreement where a party (Franchisee) is granted a right to utilize and/or to make use of intellectual property rights or inventions or special characteristics of a business owned by the other party (Franchisor) based on payment as determined by the Franchisor for supplying or marketing certain products and/or services.
8 pages (2000 words) Assignment
Coffee Shop
The plan has undertaken to offer a detailed explanation of its intended customer related processes that encompasses strategies used by the sales department, description of the target market and the brands that will be associated with our products. The business plan draws it's laid down work related ethics from the recommendations of best practice explained in Ombudsman's guide.
12 pages (3000 words) Assignment
SLP - RECRUITMENT 401HRM
tion is segmented into two companies: Coca-Cola Great Britain (CCGB), which is solely owned and governed by of The Coca-Cola Company (TCCC) and Coca-Cola Corporation Ltd (CCE). Together these establishments form The Coca-Cola Organization. The two enterprises work diligently
3 pages (750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT